Consumer Snacking - UK - January 2014
US $2,490.56 (Excl.Tax)Excl. Tax Buy Now
“While various breakfast biscuit brands have made energy provision a central part of their positioning, this proposition remains rare in the wider snacking category. This interest suggests scope to leverage this positioning more.”
– Amy Price, Senior Food & Drink Analyst
Some questions answered in this report include:
Snacking is deeply ingrained among UK adults with 98% of adults snacking at home, work or a place of study and 70% of adults snacking when on the go. Two thirds of adults who snack do so at least once a day, with almost three in 10 doing so twice a day or more. This demonstrates how popular snacking is but also the challenge of growing penetration further.
The rise in 25-34s provides an incentive for manufacturers to continue to look to portability, this group being more likely than average to snack on the go. Continuing investment in above-the-line support from major players such as Mars will play a key role in keeping the category front of mind with the consumer going forward.
Health and indulgence remain central trends within the market. With 70% of snackers thinking that curbing snacking helps with weight management, this poses a threat to growth. This also provides a focus for NPD on healthier variants or those with added benefits (eg high in fibre, protein), in order to stem the extent to which snackers cut back.
The good news is that openness to occasional treats among three in four snackers and opportunities to market snacks based on satiety and energy claims, as yet rarely used in marketing, offers a strong selling point for brands.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.