Consumer Snacking - UK - March 2016
“Snacking is almost universal. 95% of UK adults have snacked in December 2015, down from 97% a year prior. Usage is down in all categories bar savoury biscuits.
Health remains an ongoing issue, with calorie and sugar content of high relevance: 70% of snackers agree that cutting down on snacks is an easy way to reduce calories and the same proportion agreed that manufacturers should do more to reduce sugar in snacks.
With NPD currently failing to cater to these concerns, exploring healthier formats could be a way to appeal to snackers without fear of a backlash.”
– Amy Price, Senior Food and Drink Analyst
This report examines the following areas:
- Healthier formats offer brands a way to appeal to health-aware consumers
- Catering to young people’s on-the-go habits should be lucrative
- Efforts to premiumise snacks will have to go further
Healthier variants offer a route for operators to keep their snacks on the menu. Snackers seem open to brands acting on their behalf when it comes to health and snacking, with seven in 10 agreeing that snack manufacturers should do more to cut sugar content.More than half of snackers are interested in healthier versions of their favourite snacks suggests permission even for indulgent products to explore this area without risk of a backlash.
This Report looks at consumers’ snacking habits, defined as eating between meals, for example fruit, biscuits or crisps, among others. The Report will look at snacking at home, elsewhere (eg at work) and on the go (eg when travelling), consumers’ snack choices and attitudes towards snacks.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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