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Consumer Snacking - UK - May 2019

Covered in this report

This report looks at consumers’ snacking habits, defined as eating between meals. The report will look at snacking at home, elsewhere (eg at work) and on the go (eg when travelling), as well as consumers’ snacking motivations, preferences and their attitudes towards snacks.

Kids’ snacking habits are not covered in this report, being discussed in Mintel’s Kids’ Snacking – UK, November 2018 report and the upcoming Children’s Eating Habits – UK, June 2019 report. However, references to kids’ snacking and snacks may be made where relevant.

“Strong openness to healthier characteristics in indulgent snacks offers good news for the industry as it faces PHE’s sugar and calorie reduction targets. That snacks are widely seen as a good way to boost your nutritional intake signals scope for healthier formulations to also focus on ‘positive’ nutritional credentials to win favour, moving the dialogue beyond just controlling sugar, fat or calories.”
– Anita Winther, Research Analyst

This report looks at the following areas:

  • Strong openness to healthier characteristics in indulgent snacks
  • Snacks enjoy high acceptance as a way to boost nutritional intake
  • Snacks can play a role as energising or relaxing

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Snacks are challenged to cut sugar and calories
              • Healthy choices are less important when it comes to snacking
                • Busy lifestyles make snacking a necessity
                  • Mounting pressure for improved sustainability of packaging
                    • Companies and brands
                      • Sugar-related claims rise
                        • Vegan claims continue to grow
                          • Vegetables gain prominence
                            • World cuisines continue to inspire NPD
                              • Sharing remains a key occasion for chocolate NPD
                                • Adspend on snacks rises
                                  • Need states remain central advertising theme
                                    • Focus on flavours and the sensory experience continues
                                      • The consumer
                                        • ‘Everybody’ snacks
                                          • Treats share the lead with fresh fruit in snack choice
                                            • Figure 1: Types of snacks eaten, March 2019
                                          • Two in three snack daily
                                            • Figure 2: Frequency of snacking, March 2019
                                          • Home is the most popular place to snack
                                            • Snacks help fuel the workforce
                                              • Figure 3: Where snacks are eaten, March 2019
                                            • Hunger is top snacking motivation
                                              • Emotional needs drive many people to snack
                                                • Figure 4: Reasons for snacking, March 2019
                                              • Half of snackers are adventurous
                                                • Snacking triggers guilt for many
                                                  • Figure 5: Behaviours relating to snacks and snacking, March 2019
                                                • Making indulgent snacks healthier would appeal to many
                                                  • Figure 6: Attitudes towards snacks and snacking, March 2019
                                                • Taste is important throughout the day
                                                  • Health is a greater priority in the morning
                                                    • Figure 7: Correspondence analysis of attributes looked for in snacks, March 2019
                                                  • What we think
                                                  • Issues and Insights

                                                    • Strong openness to healthier characteristics in indulgent snacks
                                                      • The facts
                                                        • The implications
                                                          • Snacks enjoy high acceptance as a way to boost nutritional intake
                                                            • The facts
                                                              • The implications
                                                                • Snacks can play a role as energising or relaxing
                                                                  • The facts
                                                                    • The implications
                                                                    • The Market – What You Need to Know

                                                                      • Snacks are challenged to cut sugar and calories
                                                                        • Healthy choices are less important when it comes to snacking
                                                                          • Busy lifestyles make snacking a necessity
                                                                            • Mounting pressure for improved sustainability of packaging
                                                                            • Market Drivers

                                                                              • Sugar and calories are in the spotlight in fight against obesity
                                                                                • Sugar reduction is the main battlefront
                                                                                  • Figure 8: Progress by manufacturers and retailers combined across snack categories covered by PHE’s sugar reformulation programme, as a comparison between the baseline and year 1, 2015 and 2017
                                                                                • PHE releases advice on limiting calorie consumption…
                                                                                  • …and challenges savoury snacks to cut calories by 20% by 2024
                                                                                    • Crisps and cakes reach salt reduction target
                                                                                      • Government proposes crackdown on ‘junk food’ promotions and advertising
                                                                                        • Healthy choices are less important when it comes to snacking
                                                                                          • Figure 9: How often people try to eat healthily and look for a healthy snack, November 2017 and February 2018
                                                                                        • The benefits of fibre hit the headlines
                                                                                          • Busy lifestyles necessitate snacking
                                                                                            • ‘Evenings in’ occasion boosts demand for snacks
                                                                                              • Figure 10: M&S Big Night In Selection Box, 2019
                                                                                            • Uncertainty lingers around the economic outlook
                                                                                              • Packaging sustainability is in the spotlight
                                                                                                • Government launches consultations to tackle issue
                                                                                                  • Snack companies commit to tackling plastic packaging issue
                                                                                                    • The ageing population poses a challenge to the snack market
                                                                                                      • Figure 11: Trends in the age structure of the UK population, 2013-18 and 2018-23
                                                                                                  • Companies and Brands – What You Need to Know

                                                                                                    • Sugar-related claims rise
                                                                                                      • Vegan claims continue to grow
                                                                                                        • Vegetables gain prominence
                                                                                                          • World cuisines continue to inspire NPD
                                                                                                            • Sharing remains a key occasion for chocolate NPD
                                                                                                              • Adspend on snacks rises
                                                                                                                • Need states remain central advertising theme
                                                                                                                  • Focus on flavours and the sensory experience continues
                                                                                                                  • Launch Activity and Innovation

                                                                                                                    • Sugar claims are on the rise
                                                                                                                      • Figure 12: Share of launches in the UK snack market featuring a sugar-related claim, 2014-19
                                                                                                                    • Snack bars is biggest area for L/N/R sugar activity
                                                                                                                      • The Protein Ball Co. targets PHE advice with 100-calorie packs
                                                                                                                        • Brands launch reduced sugar cakes
                                                                                                                          • Figure 13: Examples of low/no/reduced sugar launches in the UK snack market, 2018 and 2019
                                                                                                                        • ‘Clean label’ snack bars RXBAR and Lärabar launch in the UK
                                                                                                                          • Relaunches put the spotlight on ingredients
                                                                                                                            • Figure 14: Examples of transparent ingredient lists in snacks, 2018 and 2019
                                                                                                                          • Vegan claims continue to rise
                                                                                                                            • Popular snacks make vegan claims because they can
                                                                                                                              • Vegan brands remain active
                                                                                                                                • Sweets and chocolates attract vegan NPD
                                                                                                                                  • Meat snacks gain vegan alternatives
                                                                                                                                    • Beans and pulses stake their claim as better-for-you ingredients
                                                                                                                                      • Figure 15: Examples of pulse-based UK snack launches, 2018 and 2019
                                                                                                                                    • Vegetables are given a leading role in snacks
                                                                                                                                      • Snacks with ‘wonky’ veg combat food waste
                                                                                                                                        • A salad in a crispy snack
                                                                                                                                          • Mushroom crisps gain visibility
                                                                                                                                            • Figure 16: Examples of vegetable-based and mushroom snack launches in the UK, 2018 and 2019
                                                                                                                                          • Snacks tap buzz around gut health
                                                                                                                                            • Yogurt brands look to kefir for fermented goodness
                                                                                                                                              • Plant-based snacks tap fibre and probiotics
                                                                                                                                                • Figure 17: Examples of UK snack launches supporting gut health, 2018 and 2019
                                                                                                                                              • World cuisines continue to inspire NPD
                                                                                                                                                • Street food inspiration
                                                                                                                                                  • On-trend dishes
                                                                                                                                                    • Pringles and McCoy’s explore international influences
                                                                                                                                                      • Doritos brings back Collisions
                                                                                                                                                        • Figure 18: Examples of world cuisines-inspired savoury snack launches in the UK, 2018 and 2019
                                                                                                                                                      • Sharing remains a key occasion for chocolate NPD
                                                                                                                                                        • Buttons for Maltesers and Bournville, Nibbles for Jaffa Cakes
                                                                                                                                                          • Gifting and bigger bags
                                                                                                                                                            • Figure 19: Examples of UK chocolate launches in sharing formats, 2018 and 2019
                                                                                                                                                          • Dairy targets on the go with handheld snack bars
                                                                                                                                                            • Snack combos and kits add theatre and appeal
                                                                                                                                                              • Fridge Raider and Peperami launch snack combos with cheese
                                                                                                                                                                • Figure 20: Examples of UK snack combo launches with cheese, 2018 and 2019
                                                                                                                                                              • Dairylea extends kit ranges
                                                                                                                                                                • Snacks pair up with savoury dips…
                                                                                                                                                                  • …and with sweet ones
                                                                                                                                                                    • Figure 21: Examples of UK snack launches with dips, 2019
                                                                                                                                                                  • Popped lotus seeds look to take on popcorn
                                                                                                                                                                    • Figure 22: Examples of popped lotus seed snack launches in the UK, 2016 and 2019
                                                                                                                                                                  • Still niche, insect-based snacks grow availability and visibility
                                                                                                                                                                  • Start-ups and Disruptors Case Study – Billy Franks

                                                                                                                                                                    • Company overview
                                                                                                                                                                      • What is it?
                                                                                                                                                                        • Figure 23: Billy Franks Buffalo Hot Wing British Turkey Jerky, 2019
                                                                                                                                                                      • Founded:
                                                                                                                                                                        • Company mission statement:
                                                                                                                                                                          • Founder’s story:
                                                                                                                                                                            • Sources of funding and support
                                                                                                                                                                              • Mintel analyst view
                                                                                                                                                                                • Mintel Trends
                                                                                                                                                                                  • Why it could succeed
                                                                                                                                                                                    • Why it could fail
                                                                                                                                                                                      • The verdict
                                                                                                                                                                                        • The product
                                                                                                                                                                                          • Figure 24: Sample of Billy Franks product listing, 2019
                                                                                                                                                                                          • Figure 25: Billy Franks, April 2019
                                                                                                                                                                                        • Purchase Intelligence
                                                                                                                                                                                          • Figure 26: Perception of Billy Franks compared to meat-based jerky products, April 2018-April 2019
                                                                                                                                                                                        • Product stockists
                                                                                                                                                                                          • Media profile
                                                                                                                                                                                            • Social media metrics
                                                                                                                                                                                              • Figure 27: Social media metrics for Billy Franks as of April 2019
                                                                                                                                                                                          • Start-ups and Disruptors Case Study – The Plantifull Food Co.

                                                                                                                                                                                            • Company overview
                                                                                                                                                                                              • What is it?
                                                                                                                                                                                                • Figure 28: Plantifull Food Co. Teriyaki Pineapple Vegan Jerky, 2019
                                                                                                                                                                                              • Founded:
                                                                                                                                                                                                • Company mission statement:
                                                                                                                                                                                                  • Founder’s story:
                                                                                                                                                                                                    • Sources of funding and support
                                                                                                                                                                                                      • Mintel analyst view
                                                                                                                                                                                                        • Mintel Trends
                                                                                                                                                                                                          • Why it could succeed
                                                                                                                                                                                                            • Why it could fail
                                                                                                                                                                                                              • The verdict
                                                                                                                                                                                                                • The product
                                                                                                                                                                                                                  • Figure 29: Sample of Plantifull Food Co. products listing, 2019
                                                                                                                                                                                                                  • Figure 30: Plantifull Food Co., April 2019
                                                                                                                                                                                                                • Purchase Intelligence
                                                                                                                                                                                                                  • Figure 31: Perception of The Plantifull Food Co. Jerky compared to other jerky products, April 2018-April 2019
                                                                                                                                                                                                                • Product stockists
                                                                                                                                                                                                                  • Media profile
                                                                                                                                                                                                                    • Social media metrics
                                                                                                                                                                                                                      • Figure 32: Social media metrics for The Plantifull Food Co. as of April 2019
                                                                                                                                                                                                                  • Start-ups and Disruptors Case Study – Purl Pops

                                                                                                                                                                                                                    • Company overview
                                                                                                                                                                                                                      • What is it?
                                                                                                                                                                                                                        • Figure 33: Purl Pops Salted Caramel Popped and Roasted Lotus Seeds, 2019
                                                                                                                                                                                                                      • Founded:
                                                                                                                                                                                                                        • Company mission statement:
                                                                                                                                                                                                                          • Founder’s Story:
                                                                                                                                                                                                                            • Sources of funding and support
                                                                                                                                                                                                                              • Mintel analyst view
                                                                                                                                                                                                                                • Mintel Trends
                                                                                                                                                                                                                                  • Why it could succeed
                                                                                                                                                                                                                                    • Why it could fail
                                                                                                                                                                                                                                      • The verdict
                                                                                                                                                                                                                                        • The product
                                                                                                                                                                                                                                          • Figure 34: Sample of Purl Pops product listing, 2019
                                                                                                                                                                                                                                          • Figure 35: Purl Pops, April 2019
                                                                                                                                                                                                                                        • Purchase Intelligence
                                                                                                                                                                                                                                          • Figure 36: Perception of Purl Pops compared to popcorn products, April 2018-April 2019
                                                                                                                                                                                                                                        • Product stockists
                                                                                                                                                                                                                                          • Media profile
                                                                                                                                                                                                                                            • Social media metrics
                                                                                                                                                                                                                                              • Figure 37: Social media metrics for Purl Pops as of April 2019
                                                                                                                                                                                                                                          • Start-ups and Disruptors Case Study – Superfoodio

                                                                                                                                                                                                                                            • Company overview
                                                                                                                                                                                                                                              • What is it?
                                                                                                                                                                                                                                                • Figure 38: Superfoodio Cacao Orange and Turmeric Sweet Clusters, 2017
                                                                                                                                                                                                                                              • Founded:
                                                                                                                                                                                                                                                • Company mission statement:
                                                                                                                                                                                                                                                  • Founder’s story:
                                                                                                                                                                                                                                                    • Sources of funding and support
                                                                                                                                                                                                                                                      • Mintel analyst view
                                                                                                                                                                                                                                                        • Mintel Trends
                                                                                                                                                                                                                                                          • Why it could succeed
                                                                                                                                                                                                                                                            • Why it could fail
                                                                                                                                                                                                                                                              • The verdict
                                                                                                                                                                                                                                                                • The product
                                                                                                                                                                                                                                                                  • Figure 39: Sample of Superfoodio products listing, 2019
                                                                                                                                                                                                                                                                  • Figure 40: Superfoodio, March 2019
                                                                                                                                                                                                                                                                • Purchase Intelligence
                                                                                                                                                                                                                                                                  • Figure 41: Perception of Superfoodio compared to all other snack mixes, April 2018-May 2019
                                                                                                                                                                                                                                                                • Product stockists
                                                                                                                                                                                                                                                                  • Media profile
                                                                                                                                                                                                                                                                    • Social media metrics
                                                                                                                                                                                                                                                                      • Figure 42: Social media metrics for Superfoodio as of March 2019
                                                                                                                                                                                                                                                                  • Start-ups and Disruptors Case Study – Thanks for Franks

                                                                                                                                                                                                                                                                    • Company overview
                                                                                                                                                                                                                                                                      • What is it?
                                                                                                                                                                                                                                                                        • Figure 43: Thanks for Franks A New York Minute Salted Caramel Granola Bar, 2019
                                                                                                                                                                                                                                                                      • Founded:
                                                                                                                                                                                                                                                                        • Company mission statement:
                                                                                                                                                                                                                                                                          • Founder’s Story:
                                                                                                                                                                                                                                                                            • Sources of funding and support
                                                                                                                                                                                                                                                                              • Mintel analyst view
                                                                                                                                                                                                                                                                                • Mintel Trends
                                                                                                                                                                                                                                                                                  • Why it could succeed
                                                                                                                                                                                                                                                                                    • Why it could fail
                                                                                                                                                                                                                                                                                      • The verdict
                                                                                                                                                                                                                                                                                        • The product
                                                                                                                                                                                                                                                                                          • Figure 44: Sample Thanks for Franks products listing, 2019
                                                                                                                                                                                                                                                                                          • Figure 45: Thanks for Franks product range, May 2019
                                                                                                                                                                                                                                                                                        • Purchase Intelligence
                                                                                                                                                                                                                                                                                          • Figure 46: Perception of Thanks for Franks compared to all cereal bar products, April 2018-May 2019
                                                                                                                                                                                                                                                                                        • Product stockists
                                                                                                                                                                                                                                                                                          • Media profile
                                                                                                                                                                                                                                                                                            • Social media metrics
                                                                                                                                                                                                                                                                                              • Figure 47: Social media metrics for Thanks for Franks as of May 2019
                                                                                                                                                                                                                                                                                          • Start-ups and Disruptors Case Study – Wholey Moly

                                                                                                                                                                                                                                                                                            • Company overview
                                                                                                                                                                                                                                                                                              • What is it?
                                                                                                                                                                                                                                                                                                • Figure 48: Wholey Moly Cacao & Hazelnut Cookie, 2019
                                                                                                                                                                                                                                                                                              • Founded:
                                                                                                                                                                                                                                                                                                • Company mission statement:
                                                                                                                                                                                                                                                                                                  • Founder’s story
                                                                                                                                                                                                                                                                                                    • Sources of funding and support
                                                                                                                                                                                                                                                                                                      • Mintel analyst view
                                                                                                                                                                                                                                                                                                        • Mintel Trends
                                                                                                                                                                                                                                                                                                          • Why it could succeed
                                                                                                                                                                                                                                                                                                            • Why it could fail
                                                                                                                                                                                                                                                                                                              • The verdict
                                                                                                                                                                                                                                                                                                                • The product
                                                                                                                                                                                                                                                                                                                  • Figure 49: Sample of Wholey Moly product listing, April 2019
                                                                                                                                                                                                                                                                                                                • Purchase Intelligence
                                                                                                                                                                                                                                                                                                                  • Figure 50: Perception of Wholey Moly compared to all cookie products, January 2018-April 2019
                                                                                                                                                                                                                                                                                                                • Product stockists
                                                                                                                                                                                                                                                                                                                  • Media profile
                                                                                                                                                                                                                                                                                                                    • Social media metrics
                                                                                                                                                                                                                                                                                                                      • Figure 51: Social media metrics for Wholey Moly as of April 2019
                                                                                                                                                                                                                                                                                                                  • Advertising and Marketing Activity

                                                                                                                                                                                                                                                                                                                    • Adspend on snacks rises
                                                                                                                                                                                                                                                                                                                      • Figure 52: Total above-the-line, online display and direct mail advertising expenditure on sweet and savoury snacks, 2015-19
                                                                                                                                                                                                                                                                                                                    • Snacks demonstrate their ability to power fans through the day
                                                                                                                                                                                                                                                                                                                      • Need states remain centre stage from cheese to chocolate
                                                                                                                                                                                                                                                                                                                        • Bel UK pushes Laughing Cow’s versatility
                                                                                                                                                                                                                                                                                                                          • Snickers and Boost+ combat hunger and low energy
                                                                                                                                                                                                                                                                                                                            • Me-time is pushed by Galaxy and Lindt
                                                                                                                                                                                                                                                                                                                              • Sharing and connecting people remain key themes
                                                                                                                                                                                                                                                                                                                                • McVitie’s shifts focus on ‘Sweeter Together’
                                                                                                                                                                                                                                                                                                                                  • Cadbury focuses on generosity
                                                                                                                                                                                                                                                                                                                                    • Sweet brands want to help people connect
                                                                                                                                                                                                                                                                                                                                      • Focus on flavours and the sensory experience continues
                                                                                                                                                                                                                                                                                                                                        • The flavour experience takes centre stage from Doritos to Aero
                                                                                                                                                                                                                                                                                                                                          • Nākd makes TV debut with flavour focus
                                                                                                                                                                                                                                                                                                                                            • McCoy’s adds a Mexican flare to ‘When Flavour Calls’, Walkers spotlights a Mexican street market
                                                                                                                                                                                                                                                                                                                                              • Walkers celebrates 70th anniversary with nostalgic and regional flavours
                                                                                                                                                                                                                                                                                                                                                • Humour permeates snack advertising
                                                                                                                                                                                                                                                                                                                                                  • In sweets…
                                                                                                                                                                                                                                                                                                                                                    • …chocolate…
                                                                                                                                                                                                                                                                                                                                                      • …and crisps
                                                                                                                                                                                                                                                                                                                                                        • Crisps link with football
                                                                                                                                                                                                                                                                                                                                                          • Evening-in promotions continue
                                                                                                                                                                                                                                                                                                                                                            • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                                                                                                                            • The Consumer – What You Need to Know

                                                                                                                                                                                                                                                                                                                                                              • ‘Everybody’ snacks
                                                                                                                                                                                                                                                                                                                                                                • Treats share the lead with fresh fruit in snack choice
                                                                                                                                                                                                                                                                                                                                                                  • Two in three snack daily
                                                                                                                                                                                                                                                                                                                                                                    • Home is the most popular place to snack
                                                                                                                                                                                                                                                                                                                                                                      • Snacks help fuel the workforce
                                                                                                                                                                                                                                                                                                                                                                        • Hunger is top snacking motivation
                                                                                                                                                                                                                                                                                                                                                                          • Emotional needs drive many people to snack
                                                                                                                                                                                                                                                                                                                                                                            • Half of snackers are adventurous
                                                                                                                                                                                                                                                                                                                                                                              • Snacking triggers guilt for many
                                                                                                                                                                                                                                                                                                                                                                                • Making indulgent snacks healthier would appeal to many
                                                                                                                                                                                                                                                                                                                                                                                  • Taste is important throughout the day
                                                                                                                                                                                                                                                                                                                                                                                    • Health is a greater priority in the morning
                                                                                                                                                                                                                                                                                                                                                                                    • Types of Snacks Eaten

                                                                                                                                                                                                                                                                                                                                                                                      • ‘Everybody’ snacks
                                                                                                                                                                                                                                                                                                                                                                                        • Treats share the lead…
                                                                                                                                                                                                                                                                                                                                                                                          • …with fresh fruit
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 53: Types of snacks eaten, March 2019
                                                                                                                                                                                                                                                                                                                                                                                          • Most snacks see usage fall among older consumers
                                                                                                                                                                                                                                                                                                                                                                                            • Meat snacks are more popular among men, fresh fruit among women
                                                                                                                                                                                                                                                                                                                                                                                              • Most people eat a wide variety of snacks
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 54: Repertoires of types of snacks eaten, March 2019
                                                                                                                                                                                                                                                                                                                                                                                            • Frequency of Snacking

                                                                                                                                                                                                                                                                                                                                                                                              • Two in three snack daily
                                                                                                                                                                                                                                                                                                                                                                                                • The young are the biggest snackers
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 55: Frequency of snacking, March 2019
                                                                                                                                                                                                                                                                                                                                                                                              • Where Snacks are Eaten

                                                                                                                                                                                                                                                                                                                                                                                                • The home is the most common place to snack
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 56: Where snacks are eaten, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                • Snacks help fuel Britain’s workers
                                                                                                                                                                                                                                                                                                                                                                                                  • Scope for brands in healthier workplace initiatives
                                                                                                                                                                                                                                                                                                                                                                                                    • Many snack while commuting/travelling
                                                                                                                                                                                                                                                                                                                                                                                                    • Why People Snack

                                                                                                                                                                                                                                                                                                                                                                                                      • Snacks are firstly eaten to satisfy hunger…
                                                                                                                                                                                                                                                                                                                                                                                                        • …but half of snackers do not cite this as a reason
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 57: Reasons for snacking, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                        • Emotional needs drive many people to snack
                                                                                                                                                                                                                                                                                                                                                                                                          • Snacking is a tool to improve the mood for many
                                                                                                                                                                                                                                                                                                                                                                                                          • Snacking Behaviours

                                                                                                                                                                                                                                                                                                                                                                                                            • Half of snackers are adventurous
                                                                                                                                                                                                                                                                                                                                                                                                              • Limited editions remain a key tool for offering newness
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 58: Behaviours relating to snacks and snacking, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                              • Two in five try to keep their snacking within a calorie limit
                                                                                                                                                                                                                                                                                                                                                                                                                • Snacking fosters negative feelings
                                                                                                                                                                                                                                                                                                                                                                                                                  • The young are the most self-conscious snackers
                                                                                                                                                                                                                                                                                                                                                                                                                  • Attitudes towards Snacking

                                                                                                                                                                                                                                                                                                                                                                                                                    • Making indulgent snacks healthier would appeal to many
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 59: Attitudes towards snacks and snacking, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                    • Snacks can help to boost nutritional intake
                                                                                                                                                                                                                                                                                                                                                                                                                      • Fibre and protein remain attractive
                                                                                                                                                                                                                                                                                                                                                                                                                      • Attributes Sought for Snacking Occasions

                                                                                                                                                                                                                                                                                                                                                                                                                        • Taste is important throughout the day
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 60: Attributes looked for in snacks, by time of day, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                        • Health is a greater priority in the morning…
                                                                                                                                                                                                                                                                                                                                                                                                                          • …as is convenience
                                                                                                                                                                                                                                                                                                                                                                                                                            • Scope for morning snacks to embrace energy proposition
                                                                                                                                                                                                                                                                                                                                                                                                                              • Evenings bring out the nation’s sweet tooth
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 61: Correspondence analysis of attributes looked for in snacks, by time of day, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                              • Methodology
                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Launch Activity and Innovation

                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 62: Share of new product launches in the UK snack market, by top 15 sub-categories, 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 63: Share of new product launches in the UK snack market, by top 15 claims, 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 64: Share of new product launches in the UK snack market, by branded and private label, 2014-19

                                                                                                                                                                                                                                                                                                                                                                                                                                    Consumer Snacking - UK - May 2019

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