Consumer Spending Habits - Brazil - September 2014
“The majority of Brazilians are interested in promotional prices offered by stores and brands. However, customized promotions, based on consumers’ profiles and demographics, for example, tend to be more beneficial to higher socioeconomic groups – about 30% of AB consumers used credit card promotions and about 30% of them received some kind of free gift in the last six months, a significantly higher percentage than middle-class consumers (18% and 16%, respectively). In addition, the country is going through a period of economic instability, which prevents companies from offering creative, large-scale special offers, which discourages consumers from buying. Nevertheless, promotions that offer real financial savings, (eg “buy one, get one free,”) free samples/gifts meet the demand of lower-mid income consumers, who are highly attracted to new proposals, willing to research and look for stores that offer these types of promotions.”
– Sheila Salina, Senior Lifestyle Analyst
This report answers the following key questions:
- What were the promotions and discounts most used by Brazilians in the last six months?
- What are Brazilian’s habits in relation to promotions and bargains? Which store/brand promotional actions did they use when shopping in the last six months?
- What are the attitudes more linked to promotions and bargains?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.