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Description

Description

Stores are a vital part of shopping for the home. But the in-store experience is being transformed as consumers increasingly start their research online.

Bettina Krechel, Research Director - German Reports

EXECUTIVE SUMMARY

  • Market context
  • Mintel predicts
  • What consumers want, and why
  • Opportunities

MARKET DRIVERS

MARKET ACTIVITY

  • Market Size and Forecast
  • Market Segmentation

WHAT CONSUMERS WANT, AND WHY

  • Purchases for the home
  • Spending plans for next year
  • Reasons for spending on the home
  • Reasons for choosing a retailer
  • Describing the home
  • Home Lifestyles

RETAILER ACTIVITY

  • Leading retailers
  • Retail innovation

APPENDIX

  • Appendix – products covered, abbreviations and consumer research methodology
  • Appendix – market size and forecast

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: reasons for spending on the home, December 2019
    • [Graph] Germany: reasons for choosing retailer, December 2019
    • Opportunities
  2. market drivers

    • [Graph] Germany: change in household final consumption expenditure (domestic concept), 2011-19
    • [Graph] Germany: consumer prices of household spending components, 2014-19
    • [Graph] Germany: housing tenure, 2010-18
    • [Graph] Germany: change in population of age groups between 2014 and 2019
  3. Market activity

    • Market Size and Forecast
    • Market Segmentation
  4. What consumers want, and why

    • Purchases for the home
    • [Graph] Germany: types of spending on the home in the last 12 months, December 2019
    • [Graph] Germany: projects spent money on, by time lived in current property, December 2019
    • Spending plans for next year
    • [Graph] Germany: what consumers expect to spend money on in the next year, December 2019
    • [Graph] Germany: plans to spend money on decorating in the next year, by age and gender, December 2019
    • Reasons for spending on the home
    • [Graph] Germany: reasons for spending money on the home, December 2019
    • [Graph] Germany: reasons for spending on the home, by age group, December 2019
    • Reasons for choosing a retailer
    • [Graph] Germany: reasons for choosing retailer, December 2019
    • [Graph] Germany: reasons for choosing a retailer, by age group, December 2019
    • [Graph] Germany: the importance of inspiring ideas in choosing a retailer, by what consumers spent money on in the past year, December 2019
    • Describing the home
    • [Graph] Germany: how people describe their home, December 2019
    • Home Lifestyles
    • [Graph] Germany: attitudes towards sharing the home, December 2019
    • [Graph] Germany: "I enjoy posting images of my home on social media", by how they describe their home, December 2019
    • [Graph] Germany: attitudes towards spending time at home, December 2019
    • [Graph] Germany: attitudes towards hobbies at home, December 2019
  5. Retailer activity

    • Leading retailers
    • Retail innovation
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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