Consumer Spending Priorities - China - March 2019
Covered in this report
This report discusses the information channels where consumers obtain knowledge about cars. Based on this, Mintel analyses what kind of information is most valued by consumers before they make car purchasing decisions. This report also discusses consumers’ preferred ads in terms of brand, distribution channels and influence on consumers. In addition, this report covers the most effective types of content in ads that boosts consumers’ trust in brands.
“Mintel has revealed that consumers’ current financial situation and how they expect their finances to shape up over the coming year are close to last year’s survey results. This means that overall spending sentiment has not been hit by the negativity in macro-economic indicators.
On the other hand, clearly not every group is feeling the same. While the desire for better life quality and income growth remain as the fundamental drivers of spending willingness, people are becoming more critical about where the extra money should go. This means the relentless pursuit of growth without thinking about long-term profitability is no longer going to be a viable strategy for many brands in the next few years. Instead, businesses should stay more focused and milk more money from their core target consumers.”
– Summer Xia, Research Analyst
This report examines the following issues:
- Bursting two myths about spending
- Going beyond using Double 11 as a warehouse clearance sale
- How far can online shopping festivals go?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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