Consumer Trends, Attitudes and Spending Habits for the Home - UK - January 2018
“In 2017, spending remained strong on buying for the home in the UK, despite growing uncertainty about the economy. But in the five years from 2017-22 market growth will slow, as consumers feel a real squeeze on their personal disposable income. Owner-occupiers and those who say that their finances are healthy are the most active group of purchasers for the home, especially for high ticket items and large projects, and this group is least affected by any downturn in the economy. At the same time, many of today’s under-35s are priced out of the housing market, feel financially stretched and rent privately. This has created short-term attitudes towards buying for the home, encouraging low-ticket purchases and reshaping priorities when spending on the home.”
– Jane Westgarth, Senior Market Analyst
This Report looks at the following areas:
- Will there be an ‘improve not move’ trend as economic uncertainty influences consumer confidence?
- Are consumers buying into smart home products?
- What impact is the rise in private renting having on demand for products for the home?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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