Consumer Trends, Attitudes and Spending Habits for the Home - UK - January 2019
“Despite the backdrop of uncertainty, wages are actually rising faster than inflation. There is strong evidence that people plan to keep on spending on their homes in 2019, reflecting their goal to make the home a more enjoyable place to live. Their desire to make the place feel like their own will drive demand for selecting an individual look, indicating that a range of choice will matter. Shoppers will seek inspiration from a wide range of sources including visiting shops, showing that retailers should continue to invest in showroom areas and the in-store experience. Shoppers will also look around online, indicating the importance for retailers to create a compelling online and multichannel presence. Consumer spending on the home is set to increase by 37% between 2018 and 2023, to £93.4 billion.”
– Jane Westgarth, Senior Retail Analyst
This report looks at the following areas:
- Is there a boost to spending on the home because of smart connected products?
- What impact is the rise in private renting having on demand for products for the home?
- Will there be an ‘improve not move’ trend if economic uncertainty influences consumer confidence?
What you get
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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