Consumer Trust in Food - UK - June 2013
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“Nearly eight in ten adults consider the food industry to be too reliant on mass manufacturing. However, for mass-produced products, highlighting the involvement of humans – whether it’s a farmer, company owner or even the workers on the production line – on-pack or in other communications, can help to convey the human dimension.”
– Alex Beckett, Senior Food Analyst
Some questions answered in this report include:
This report analyses consumer trust in the food industry in light of the horsemeat scandal of 2013.
Among the report findings is a startling lack of confidence among consumers in the UK food industry’s ability to provide food that is safe to eat, and a low confidence in supermarkets’ and manufacturers’ level of awareness of where ingredients originate from. Yet it also identifies how attributes like British ingredients, details of where and when the product was manufactured and animal welfare certification can improve consumer trust in food.
In this report, Mintel primarily aims to investigate consumer attitudes towards the UK food industry and various operators within it, with a specific focus on trust, following the horsemeat scandal in 2013.
The focus area of this report is the in-home food market the UK.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.