Consumers and Credit Cards - US - July 2016
Consumers can be influenced by strategic marketing messages during the credit card application process as they compare how various rewards and incentive programs meet their individual needs. Demographics play a role in which card types are most likely to meet their criteria and how marketers might alleviate any concerns about taking on new debt.
This report will cover the following areas:
- Outstanding revolving consumer credit nears $1 trillion
- Few fundamental objections to having debt
- Card security is a major concern
The purpose of this Report is to gain a better understanding of consumers’ attitudes and behaviors toward credit cards. The application process is also addressed to uncover potential pain points or opportunities for credit card providers.
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