Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



"Mintel's key measures of consumer confidence show that people are still wary. Although the improvements in sentiment that accompanied the end of the income squeeze have been sustained, 2015 has been a year of consolidation, rather than one of soaring consumer spirits. Earlier in the year, the election added considerable uncertainty. Post-election, the promise of more austerity and the continued squeeze on the public sector will have contributed to a degree of caution among mainstream consumers.
However, there is still good news out there for marketers. In particular, higher earners continue to prosper, and appear to be pulling even further away from their less well-paid counterparts. Even more promisingly, this is accompanied by a growing willingness to spend on luxuries. From foodservice to travel, it's going to be people at the upper end of the income scale who will drive spend in 2016."
– Toby Clark, Director of Research, EMEA

This report looks at the following areas:

  • 2015: a year of consolidation
  • Is it time to move away from "craft"?
  • Higher-income consumers will lead the way
  • Key economic indicators

What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • 2015: a year of consolidation
        • Is it time to move away from “craft”?
          • Higher-income consumers will lead the way
            • Key economic indicators
              • Figure 1: Key Economic Indicators, December 2015
          • Current Financial Situation

            • Post-election consolidation
                • Figure 2: “How would you generally describe your financial situation at the moment?”, November 2015
                • Figure 3: The wellbeing index, February 2009 - November 2015
              • The income divide is still stark
                  • Figure 4: Financial situation, by household income, November 2015
              • Changes in Financial Wellbeing

                • Increases in disposable income are reflected in consumer sentiment
                  • Figure 5: “How would you describe your finances compared to a year ago?”, November 2015
                • Time to give up on the beards and craft coffee?
                  • Figure 6: The recovery index, July 2011 – November 2015
                • 41% of higher income earners say they’re better-off
                  • Figure 7: Change in financial situation, by household income, November 2015
              • Financial Confidence

                • Many are shrugging off macro-economic concerns
                  • Figure 8: “And how do you feel about your financial situation over the next year or so?”, November 2015
                  • Figure 9: The financial confidence index, January 2009 – November 2015
                • £25,000 a year: the dividing line between confidence and concern
                  • Figure 10: Financial confidence, by household income, November 2015
              • Spending Plans

                • Festive plans: look good, eat well
                  • Home improvements stutter
                    • Figure 11: “Thinking about how you spend your money, which of the following have you done over the last three months? And which do you plan to do over the next three months?”, November 2015
                    • Figure 12: The financial activity index, June 2012 – November 2015
                  • Higher earners set to boost Christmas spending…
                    • Figure 13: Financial activity, by household income, November 2015
                  • …and are responding to the recovery
                    • Figure 14: Financial activity - plan to do in the next three months, by household income, November 2015

                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                • Market

                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                • Consumer

                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                • Brand/Company

                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                • Data

                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                Trusted by companies. Big and small.

                • bell
                • boots
                • google
                • samsung
                • allianz
                • kelloggs
                • walgreens
                • redbull
                • unilever
                • Harvard
                • pinterest
                • new-york-time