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“The increase in confidence that we discussed in Consumers and the Economic Outlook – UK – March 2018 clearly wasn’t a one-off. Our confidence data has been running for almost a decade now, and people’s assessments, both of their current financial situation and how they expect their finances to shape up over the coming year, are close to the highest levels we’ve ever seen. The contrast between this positivity and the broader concerns over the heath of the economy as a whole is as good an example as any of people’s tendency to focus on their own financial situation over big-picture economic news.”
– Toby Clark, Director of Research EMEA

What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • Confidence starts at home
        • Real wages are finally moving in the right direction
          • Not everyone is prospering
            • Spending plans reflect consumers’ confidence
              • Key economic indicators
                • Figure 1: Key economic indicators, June 2018
            • Current Financial Situation

              • What you need to know
                • Financial well-being is back to pre-election levels
                  • Figure 2: “How would you generally describe your financial situation at the moment?”, May 2018
                  • Figure 3: The financial well-being index, January 2015-May 2018
                • Generation X are feeling the pressure
                  • Figure 4: Financial well-being, by generation, May 2018
              • Changes in Financial Situation

                • What you need to know
                  • The improvement in finances has slowed – but people are still in positive territory
                    • Figure 5: “How would you describe your finances compared to a year ago?”, May 2018
                  • An end to falling living standards?
                    • Figure 6: Changes in household finances, January 2015-May 2018
                  • Inflation is still a threat to older generations
                  • Financial Confidence

                    • What you need to know
                      • Consumers are optimistic about what the coming year will bring
                          • Figure 7: “And how do you feel about your financial situation over the next year or so?”, May 2018
                        • Mintel’s confidence index is at its highest point
                          • Figure 8: The financial confidence index, January 2015-May 2018
                        • Higher earners think that they are insulated from economic uncertainty…
                          • …as do retirees
                          • Planned Financial and Spending Activity

                            • What you need to know
                              • Saving intentions take a hit
                                • Figure 9: “Thinking about how you spend your money, which of the following have you done over the last three months? And which of you plan to do over the next three months?”, May 2018
                              • Year-on-year spending plans are up
                                • Figure 10: The financial activity index, June 2012-May 2018
                              • Higher earners and Younger Millennials are still the main engines of consumer spending

                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                              • Market

                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                              • Consumer

                                Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                              • Brand/Company

                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                              • Data

                                Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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