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    “Consumer sentiment has remained strong, reflecting growing real wages, low unemployment and, as yet, the absence of any major economic upheaval post-EU vote. When it comes to the impact of the vote, people are relatively positive about the big-picture issues such as the UK’s economic growth, and most feel that it won’t have any real impact on their household income or career prospects.

    Consumers’ biggest concern is around what it might mean for the cost of living, and with inflation starting to pick up there is a very real chance of a return to the post-recession income squeeze. There are already early signs of a shift in consumer behaviour in anticipation of price rises in early 2017, and if wage increases do start to lag behind price rises, then this will inevitably start to feed through into people’s spending decisions.”

– Toby Clark, Director of Research, EMEA

This report covers the following areas:

  • No real signs of the “Brexit blues” for most consumers…
  • …but there are warning signs ahead…
  • …particularly among lower-income households
  • Prices remain by far the biggest Brexit-related concern

What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • No real signs of the “Brexit blues” for most consumers…
        • …but there are warning signs ahead…
          • …particularly among lower-income households
            • Prices remain by far the biggest Brexit-related concern
              • Key economic indicators
                • Figure 1: Key Economic Indicators, January 2017
            • Consumers’ Response to the EU Referendum Result

              • What you need to know:
                • The cost of living is the biggest concern…
                  • …and these worries are already affecting consumer behaviour
                      • Figure 2: Consumer views on the impact of the EU Referendum on the UK economy, December 2016
                    • People are more relaxed about what Brexit means for their own finances
                      • Generational differences: the squeezed generation are particularly worried
                          • Figure 3: Expected impact of the EU vote, by age, December 2016
                        • Changes over time: the initial bounce has started to fade
                            • Figure 4: Consumer views on the impact of the EU Referendum on the UK economy, July-December 2016
                        • Current Financial Situation

                          • What you need to know:
                            • A happy new year…
                              • Figure 5: “How would you generally describe your financial situation at the moment?”, January 2017
                              • Figure 6: The financial wellbeing index, February 2009 - January 2017
                            • …for retailers as well as for consumers
                              • Figure 7: Non-seasonally adjusted retail sales (including fuel), 2014-2016
                            • The stretched minority
                            • Changes in Financial Wellbeing

                              • What you need to know
                                • Finances continue to improve, but the rate of improvement is slowing
                                  • Figure 8: “How would you describe your finances compared to a year ago?”, January 2017
                                • The impact of Sterling’s fall is still finding its way into the system
                                  • Figure 9: Changes in household finances, July 2011 – January 2017
                                • Higher earners: full steam ahead…
                                  • ...reflecting post-vote concerns about a divided Britain
                                    • Figure 10: Average wage growth and consumer price inflation, 2007-2017
                                • Financial Confidence

                                  • What you need to know
                                    • Confidence is still on a gradually rising trend
                                      • Figure 11: “And how do you feel about your financial situation over the next year or so?”, January 2017
                                      • Figure 12: The financial confidence index, January 2009 – January 2017
                                    • Optimism among Millennials and retirees
                                      • The less affluent already fear for their future
                                      • Spending Plans

                                        • What you need to know
                                          • Both previous and planned spending have held up well
                                            • Figure 13: “Thinking about how you spend your money, which of the following have you done over the last three months? And which do you plan to do over the next three months?”, January 2017
                                            • Figure 14: The financial activity index, June 2012 – January 2017
                                          • Even big-ticket purchases are holding up well
                                            • Figure 15: Holiday booking intentions, June 2012 – January 2017
                                          • Confidence is reflected in spending plans

                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                          • Market

                                            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                          • Consumer

                                            Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                          • Brand/Company

                                            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                          • Data

                                            Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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