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“People are still wary about the potential impact of Brexit – particularly when it comes to the cost of living. But people seem able to separate these macro-economic concerns from their own personal financial situation. Unemployment remains at record lows, and while average wages are still increasingly more slowly than prices, the gap between the two has narrowed slightly.”
– Toby Clark, Director of Research EMEA

This report looks at the following areas:

  • A strong Christmas reflects stabilising consumer confidence
  • February confidence data was particularly strong
  • The generational divide is still stark
  • Spending intentions reflect strong consumer confidence

What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • A strong Christmas reflects stabilising consumer confidence
        • February confidence data was particularly strong
          • The generational divide is still stark
            • Spending intentions reflect strong consumer confidence
              • Key economic indicators
                • Figure 1: Key economic indicators, March 2018
            • Consumers’ Response to Brexit Negotiations

              • The cost of living still dominates people’s Brexit-related concerns
                  • Figure 2: Consumer reaction to the EU vote, December 2017
                • Widespread negativity: but there’s also a core of Brexit optimists
                  • Demographics show that it’s not always the Remainers who are most concerned
                    • Initial shock, followed by a swift recovery…
                      • …but Brexit expectations are now marking time
                          • Figure 3: Brexit-related concerns, July 2016-December 2017
                      • Current Financial Situation

                        • What you need to know
                          • A quarter of people say their finances are healthy
                            • Figure 4: “How would you generally describe your financial situation at the moment?”, February 2018
                          • Sentiment slips, but it’s still relatively strong
                            • Figure 5: The financial well-being index, January 2015-February 2018
                          • Responses polarised across generations…
                            • …and parents are finding it more difficult than most
                            • Changes in Financial Situation

                              • What you need to know
                                • A February bounce…
                                  • Figure 6: “How would you describe your finances compared to a year ago?”, February 2018
                                • …but the underlying trend is downwards
                                  • Figure 7: Changes in household finances, January 2015-February 2018
                                • An easing of the financial pressures on parents
                                • Financial Confidence

                                  • What you need to know
                                    • A surge in optimism in February
                                      • Figure 8: “And how do you feel about your financial situation over the next year or so?”, February 2018
                                    • Even before the February bounce, confidence was holding up well
                                      • Figure 9: The financial confidence index, January 2015-February 2018
                                    • Expectations of a comfortable retirement
                                    • Planned Financial and Spending Activity

                                      • What you need to know
                                        • Planned financial activity is at a new high…
                                          • Figure 10: “Thinking about how you spend your money, which of the following have you done over the last three months? And which of you plan to do over the next three months?”, February 2018
                                        • …but this is partly fuelled by saving plans
                                          • Figure 11: The financial activity index, June 2012-February 2018
                                        • Financial activity: the generational split

                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                        • Market

                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                        • Consumer

                                          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                        • Brand/Company

                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                        • Data

                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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