Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



“The UK left the EU with consumers still expecting Brexit to have a negative overall effect, but with much more positive views than in previous months. The clarity provided by the General Election and delivery of Brexit, continued high employment and above-inflation wage rises, have combined to pushed Mintel’s consumer well-being and confidence indexes towards record highs.”
– Rich Shepherd, Associate Director – Financial Services

What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • Brexit got done
        • Strong consumer sentiment amid sluggish economic growth
          • Key economic indicators
            • Figure 1: Key economic indicators, January 2020
        • Consumers’ Response to the EU Referendum Result

          • What you need to know
            • Sentiment improved before Brexit
                • Figure 2: Level of concern over the impact of the EU referendum, July 2016-January 2020
              • Prices are the biggest concern…
                  • Figure 3: Consumer views on the impact of the EU referendum, January 2020
                • …but people are marginally more likely to say it will benefit the economy
                    • Figure 4: Consumer views on the impact of the EU referendum on the UK’s economic growth, by gender and age, January 2020
                  • Consumers find personal repercussions more difficult to predict
                  • Current Financial Situation

                    • What you need to know
                      • A comfortable start to the year…
                        • Figure 5: “How would you generally describe your financial situation at the moment?”, January 2020
                      • …as financial well-being approaches record highs
                        • Figure 6: The financial well-being index, January 2015-January 2020
                      • Uneven fortunes
                        • Figure 7: Current financial situation, by area, January 2020
                    • Changes in Financial Situation

                      • What you need to know
                        • More people are on the up, financially, than worse off
                          • Figure 8: “How would you describe your finances compared to a year ago?”, January 2020
                        • Sentiment has been high for almost a year
                          • Figure 9: Changes in household finances, January 2015-January 2020
                        • Opportunities for pay rises disproportionately benefit younger workers
                          • Figure 10: Changes in financial situation, by age, January 2020
                      • Financial Confidence

                        • What you need to know
                          • Confidence rebounded at the end of the year…
                            • Figure 11: The financial confidence index, January 2015-January 2020
                          • …and neared record highs as the UK enters the Brexit transition period
                            • Figure 12: “And how do you feel about your financial situation over the next year?”, January 2020
                          • Brexit has a major bearing on confidence
                              • Figure 13: Consumer confidence for the coming year, by consumer views on the impact of the EU referendum on the EU economy, January 2020
                          • Planned Financial and Spending Activity

                            • What you need to know
                              • A stable Christmas for financial activity
                                • Figure 14: The financial activity index, January 2015-January 2020
                              • Looking forward to a break
                                • Figure 15: “Thinking about how you spend your money, which of the following have you done over the last three months? And which do you plan to do over the next three months?”, January 2020

                            About the report

                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                            • The Consumer

                              What They Want. Why They Want It.

                            • The Competitors

                              Who’s Winning. How To Stay Ahead.

                            • The Market

                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                            • The Innovations

                              New Ideas. New Products. New Potential.

                            • The Opportunities

                              Where The White Space Is. How To Make It Yours.

                            • The Trends

                              What’s Shaping Demand – Today And Tomorrow.

                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                            Trusted by companies. Big and small.

                            • bell
                            • boots
                            • google
                            • samsung
                            • allianz
                            • kelloggs
                            • walgreens
                            • redbull
                            • unilever
                            • Harvard
                            • pinterest
                            • new-york-time