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Description

Description

"The US economy weathered the political tumult of 2017 with surprising vigor, as most major economic indicators fared increasingly better throughout the year. The nation’s GDP (gross domestic product) has been on the rise for 17 consecutive quarters, and consumer confidence has been marching forward at record levels, while unemployment continues to drop."

- Chris Shadle - Financial Services Analyst

What's included

What's included

Table of contents

Table of contents

  1. Executive Summary

    • Economic overview
      • In focus: iGeneration
      • State of the Economy

        • Economic indicators remain strong moving into Q2 2018
          • Figure 1: Key economic indicators, January 2018
          • Figure 2: Consumer sentiment index, January 2003-December 2017
          • Figure 3: Unemployment and underemployment, January 2007-January 2018
        • Personal finance market growth predicted to outpace economy at large
          • Figure 4: Best- and worst-case forecast value of personal finance, at current prices, 2012-22
      • Current Financial Situation

        • Roughly 40% of consumers consider their financial situation “Healthy”
          • Figure 5: Opinion on current financial situation, February 2018
        • Trended data shows slight regression to the mean
          • Figure 6: Opinion on current financial situation, Q1 2017-Q1 2018
        • iGen financial situation most likely to be rated “OK”
          • Figure 7: Opinion on current financial situation, by generation, February 2018
      • Changes in Financial Wellbeing

        • Most consumers expect their financial situation to improve
          • Figure 8: Change in financial situation over the next year, February 2018
        • A sense of future improvement has been the trend
          • Figure 9: Change in financial situation over the next year, Q1 2017-Q1 2018
        • iGen consumers are the most optimistic about the coming year
          • Figure 10: Change in financial situation over the next year, by generation, February 2018
        • The future looks brighter in the city
          • Figure 11: Change in financial situation over the next year, by area, February 2018
      • Improving Finances

        • Saving money has the biggest impact on improving finances, yet follow-through lags
          • Figure 12: Top most important factors in improving current financial situation, February 2018
          • Figure 13: Factors driving economic situation improvements, Q1 2017-Q2 2018
          • Figure 14: Personal savings rate percentage, monthly, seasonally adjusted annual rate, January 1980-January 2018
        • Millennials and iGen consumers see the value in hard work
          • Figure 15: Important factors in improving current financial situation, by generation, February 2018
          • Figure 16: Top factors for success, adult iGens, March 2017
        • iGen consumers see more ways to improve themselves
          • Figure 17: Important factors in improving current financial situation, by generation, February 2018
        • Millennials and iGen consumers expect help reaching their goals
          • Figure 18: Attitudes toward banks and banking, help reaching financial goals, by generation, November 2017
          • Figure 19: Chase, email campaign, Feb. 27, 2018
      • Spending Plans

        • Consumers plan to travel, spend money on home
          • Figure 20: Past and future spending plans, February 2018
          • Figure 21: How money is spent, Q1 2017-Q1 2018
        • iGen consumers plan to save more than older generations
          • Figure 22: Past and future spending plans, February 2018
        • Younger consumers eye big-ticket electronic purchases
          • Figure 23: Past and future spending plans, February 2018
      • Appendix – Data Sources and Abbreviations

        • Data sources
          • Consumer survey data
            • Direct marketing creative
              • Abbreviations and terms
                • Abbreviations

                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                • Market

                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                • Consumer

                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                • Brand/Company

                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                • Data

                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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