Consumers' Eating Out Habits - China - February 2015
“Dining out is an essential lifestyle-driven activity nowadays to feed the upscale taste of Chinese consumers, which means the consideration of balancing healthful and flavourful should be placed at the centre of foodservice operators’ agenda.
Mintel’s research makes it increasingly clear that claims of nutritional benefits, locally sourced, seasonal and imported ingredients are all the ways which are contributing to profoundly transform the eating out preference and habits in modern China.”
- Esther Lau, Research Analyst
This report covers the following areas:
- A new burst of dining experience
- Adventurous behaviour vs heavy reliance on in-store recommendations
- Eating healthily is suffering or being stylish?
- What are Chinese diners looking for between breakfast, lunch and dinner?
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