Consumers, Saving and Investing - UK - January 2014
“Consumers generally prefer to take a long-term approach to their savings and investments. They want to secure a competitive rate but don’t want to have to spend time moving their money about on a regular basis or keeping track of when bonus rates are due to run out.”
– Stevan Obradovic, Financial Services Analyst
Some questions answered in this report include:
- Is there scope to increase ownership of equities?
- Introductory bonuses or long-term average savings rates?
- What is the key to establishing regular saving activity?
- Why should we help consumers look beyond basic savings products?
Following a difficult period after the financial crisis, the economic recovery finally seems to be gathering momentum. In 2013, annualised GDP growth is expected to hit pre-recession levels, while unemployment and inflation are on the way down.
Consumer confidence has improved and people are feeling slightly better about their financial situations compared to a year earlier. However, household budgets are still squeezed and consumers are limited in the amount of money they can actually save. At the moment, consumers are less focused on specific savings goals, are more concerned about building up a fund in case of emergencies, and are therefore not considering the optimal saving and investing products – instead resorting to familiar, risk-free products such as savings accounts and cash ISAs.
This report provides a consumer-focused analysis of the retail saving and investing market. The initial sections of this report focus on the general economy and contextual product analysis. Mintel’s exclusively commissioned consumer research forms the majority of the report. It provides analysis on consumers’ investable assets and portfolio composition. Additional analysis looks at consumers’ savings contribution habits, savings motivations, and influential factors when choosing savings or investment products.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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