Content Consumption: TV and Movies - US - August 2016
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Understanding how consumers watch movies and TV, how much they spend, what providers they use, and what drives their behavior is critical for companies hoping to reach them – including both producers and distributors of video content as well as advertisers who leverage that content. In this Report, Mintel examines key trends in this important sector and provides guidance on how companies can increase both viewership and revenue."
- Billy Hulkower, Senior Technology Analyst
This report discusses the following key topics:
For the purposes of this Report, Mintel has used the following definitions:
This Report explores at-home consumption of movies and television. The focus is on long-form professionally produced content, but short user-generated content may need to be explored in terms of its competitive context.
This Report explores paid and free video consumption, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.