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Convenience Store Foodservice - US - March 2018

Total c-store (convenience store) foodservice sales reached an estimated $38 billion in 2017; while foodservice sales will grow, Mintel forecasts growth will occur at a slower rate relative to previous years. C-stores tend to have a loyal consumer base that drives most foodservice purchases. Though these consumers are important, operators need to focus on converting more general customers to foodservice customers. Operators may be able to attract new customers and build check size among existing customers by developing new foodservice concepts.

This report looks at the following areas:

  • Consumers choose c-stores based on convenience and gas prices
  • QSRs (quick-service restaurants) outperform c-stores in most metrics
  • C-store food has improved, but still has room for growth

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • Figure 1: Total US sales and fan chart forecast of c-store foodservice sales, at current prices, 2011-21
        • The issues
          • Consumers choose c-stores based on convenience and gas prices
            • Figure 2: Important factors when choosing a c-store, January 2018
          • QSRs (quick-service restaurants) outperform c-stores in most metrics
            • Figure 3: C-stores versus QSRs, January 2018
          • C-store food has improved, but still has room for growth
            • Figure 4: C-store foodservice attitudes, January 2018
          • The opportunities
            • New concepts can attract a more diverse audience
              • Figure 5: C-store concept interest, by gender and age, January 2018
            • C-store foodservice consumers want more choices/healthy options
              • Figure 6: C-store visitation motivators, by c-store foodservice consumers, January 2018
            • Leverage existing brand loyalty
              • Figure 7: C-store foodservice brand loyalty, by generation, January 2018
            • What it means
            • The Market – What You Need to Know

              • C-store sales growing, albeit at a slower rate
                • Competitors experience strong growth
                  • C-stores respond to consumers’ interest in health
                  • Market Size and Forecast

                    • C-stores foodservice sales slow
                      • Figure 8: Total US sales and fan chart forecast of c-store foodservice sales, at current prices, 2012-22
                      • Figure 9: Total US sales and forecast of convenience store foodservice, at current prices, 2012-22
                  • Market Breakdown

                    • Prepared foods command largest share of the market
                      • Figure 10: Total US sales and forecast of convenience store foodservice, by segment, at current prices, 2012-22
                      • Figure 11: Total US sales and forecast of convenience store foodservice, by segment, at current prices, 2012-22
                      • Figure 12: Total US sales and forecast of convenience store foodservice, by segment, at current prices, 2015 and 2017
                  • Market Perspective

                    • QSR chains are thriving
                      • Retailers start targeting c-store occasions
                      • Market Factors

                        • Gas prices rebound only slightly
                          • Figure 13: US gasoline and diesel retail prices, January 2007-December 2017
                        • The creeping threat of electric cars
                          • Figure 14: Interest in hybrid/electric vehicle ownership/type of hybrid/electric vehicle interest, February 2018
                          • Figure 15: Reasons for buying a hybrid/electric vehicle, February 2018
                        • Road trips on the rise
                          • Figure 16: Annual vehicle-distance traveled (billion miles), moving 12-month total on all roads, Jan 2007-Nov 2017
                        • C-stores stock more healthful CPG items
                          • Figure 17: NACS photo: New Hillshire Snacking Products
                          • Figure 18: NACS photo: Powerful Oatmeal
                          • Figure 19: NACS photo: Organic Valley Good to Go Hard-Boiled Eggs
                        • CSDs sales are down, can c-stores benefit from this trend?
                          • Figure 20: Arctic Coke and the Pursuit of the Perfectly Slushy Coca-Cola
                          • Figure 21: Total US retail sales and forecast of carbonated soft drinks by segment, at current prices, 2011-21
                      • Key Players – What You Need to Know

                        • C-store food grows/diversifies
                          • Tech makes c-stores even more convenient
                            • C-stores fight to compete with QSRs
                            • What’s Working?

                              • General c-store foodservice improvements
                                • C-stores build branded partnerships
                                  • Breakfast battleground
                                    • Figure 22: C-store breakfast sandwich examples
                                    • Figure 23: C-store breakfast bowl examples
                                  • C-stores diversify beverage offerings
                                    • Figure 24: Change in c-store beverage incidence, Q4 2015 – Q4 2017
                                • What’s Next?

                                  • The future of c-stores in a gas-less society
                                    • QSR value wars spill over into c-stores
                                      • C-stores refine convenience through technology
                                        • Can the market support a “premium” c-store?
                                          • Social media trends shape c-store market
                                            • Trending C-store food and beverage flavors
                                              • Food
                                                • Figure 25: Menu Matrix, c-store food flavors, top 20 menued flavors, Q4 2015-Q4 2017
                                              • Drinks
                                                • Figure 26: Menu Matrix, c-store beverage flavors, top 20 menued flavors (excluding cola), Q4 2015-Q4 2017
                                            • The Consumer – What You Need to Know

                                              • Most c-store visits are quick fill-ups
                                                • Heavy visitors drive brand loyalty and total sales
                                                  • C-stores lose out to QSRs in most cases
                                                    • C-store food is getting better, but there is still room for improvement
                                                    • C-store Visitation

                                                      • Four out of five consumers visit c-stores
                                                        • Figure 27: General c-store visitation, January 2018
                                                      • iGens represent core c-store customers
                                                        • Figure 28: General c-store visitation, any c-store, by select demos, January 2018
                                                      • Negative perceptions don’t prohibit visitation
                                                        • Figure 29: Reasons for not visiting a c-store, January 2018
                                                    • C-store Visitation Frequency

                                                      • Half of consumers are heavy c-store users
                                                        • Figure 30: C-store visitation frequency, January 2018
                                                      • Heavy c-store visitor demographic profile
                                                        • Figure 31: Heavy c-store visitor, demographic profile, indexed against all c-store customers, January 2018
                                                    • C-store Most Important Factors

                                                      • Convenience and prices determine c-store visitation
                                                        • Figure 32: Important factors when choosing a c-store, January 2018
                                                        • Figure 33: Important factors when choosing a c-store, any rank, by c-store visitation frequency, January 2018
                                                    • Reasons for Visiting C-stores

                                                      • Food/drink purchases are the second most common c-store occasion
                                                        • Figure 34: Reasons for visiting c-stores in the past three months, January 2018
                                                        • Figure 35: C-store food and beverage purchases, among c-store food and drink buyers, January 2018
                                                      • C-stores satisfy various needs for heavy visitors
                                                        • Figure 36: Reasons for visiting c-stores in the past three months, by c-store visitation frequency, January 2018
                                                      • Younger women are an important potential consumer group
                                                        • Figure 37: Reasons for visiting c-stores in the past three months, by gender and age, January 2018
                                                        • Figure 38: C-store food and beverage purchases, among c-store food and drink buyers, by gender and age, January 2018
                                                    • C-store Visitation Motivators

                                                      • Increase visitation with more choices and healthy options
                                                        • Figure 39: C-store visitation motivators, by c-store foodservice consumers, January 2018
                                                    • C-store Foodservice Brand Loyalty

                                                      • Over a third of foodservice consumers are brand loyal
                                                        • Figure 40: C-store foodservice brand loyalty, January 2018
                                                        • Figure 41: C-store foodservice brand loyalty, by select demographics, January 2018
                                                      • Gasless c-store visitors and heavy visitors are most brand loyal
                                                        • Figure 42: C-store foodservice brand loyalty, by c-store type visitors, January 2018
                                                        • Figure 43: C-store foodservice brand loyalty, by c-store visitation frequency, January 2018
                                                    • Reasons for C-store Loyalty

                                                      • Convenience not quality drives loyalty
                                                        • Figure 44: Reasons for c-store brand loyalty, among brand loyalists, January 2018
                                                    • C-store Concept Interest

                                                      • Bakery and breakfast items garner highest interest
                                                        • Figure 45: C-store concept interest, January 2018
                                                      • Attract Millennials with new foodservice concepts
                                                        • Figure 46: C-store concept interest, by generation, January 2018
                                                        • Figure 47: C-store concept interest, by gender and age, January 2018
                                                      • Interactive concepts appeal to brand loyalists
                                                        • Figure 48: C-store concept interest, by c-store loyalty, January 2018
                                                    • C-stores versus QSRs

                                                      • C-stores excel at snacks and drinks, struggle with healthy options and breakfast
                                                        • Figure 49: C-stores versus QSRs, January 2018
                                                    • C-store Foodservice Attitudes

                                                      • C-store perception still struggles despite improvements
                                                        • Figure 50: C-store foodservice attitudes, any agree, January 2018
                                                      • Coffee may help build brand loyalty
                                                        • Figure 51: C-store foodservice attitudes, any agree, by c-store brand loyalty, January 2018
                                                      • Boomers have lowest perception of c-store food
                                                        • Figure 52: C-store foodservice attitudes, any agree, by generation, January 2018
                                                      • C-store attitudes relate to location
                                                        • Figure 53: C-store foodservice attitudes, any agree, by census region, January 2018
                                                        • Figure 54: C-store foodservice attitudes, any agree, by area, January 2018
                                                      • Southern cities may be an area for new store development
                                                        • Figure 55: Key drivers of agreeing that more c-stores should offer MTO foods, key driver output, January 2018
                                                      • Improvements can appeal to younger women
                                                        • Figure 56: C-store foodservice attitudes, any agree, by gender and age, January 2018
                                                    • Appendix – Data Sources and Abbreviations

                                                      • Data sources
                                                        • Sales data
                                                          • Fan chart forecast
                                                            • Consumer survey data
                                                              • Mintel Menu Insights
                                                                • Abbreviations and terms
                                                                  • Abbreviations
                                                                    • Terms
                                                                    • Appendix – The Market

                                                                        • Figure 57: Total US sales and forecast of convenience store foodservice, by segment, at current prices, 2015 and 2017
                                                                        • Figure 58: Total US sales and forecast of convenience store prepared food*, at inflation-adjusted prices, 2012-22
                                                                        • Figure 59: Total US sales and forecast of convenience store hot dispensed beverages, at inflation-adjusted prices, 2012-22
                                                                        • Figure 60: Total US retail sales and forecast of convenience store cold dispensed beverages, at inflation-adjusted prices, 2012-22
                                                                        • Figure 61: Total US retail sales and forecast of convenience store frozen dispensed beverages, at inflation-adjusted prices, 2012-22
                                                                    • Appendix – The Consumer

                                                                      • TURF analysis methodology
                                                                          • Figure 62: TURF analysis – C-store concept interest, January 2018
                                                                      • Appendix – Key Driver Analysis

                                                                          • Interpretation of results
                                                                            • Figure 63: Key drivers of agreeing that eating at the store is enjoyable, key driver output, January 2018
                                                                            • Figure 64: Key drivers of agreeing eating at the store is enjoyable – Key driver output, January 2018
                                                                          • Interpretation of results
                                                                            • Figure 65: Key drivers of agreeing more should offer made-to-order foods – Key driver output, January 2018

                                                                        Convenience Store Foodservice - US - March 2018

                                                                        US $4,395.00 (Excl.Tax)