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Description

Description

"Convenience stores are a fixture in the Canadian retail market. With easily accessible locations and long business hours, they offer consumers a shopping option that is quick and easy. As retail has evolved in recent years – including grocery stores, big box stores and e-commerce – it is worthwhile to review where convenience stores stand in the overall landscape and what the future might hold for these stores if the current trends continue."

– Scott Stewart, Senior Research Analyst

This report examines the following issues:

  • Price and selection are the biggest barriers facing convenience stores
  • Potential for foodservice sales in convenience stores is limited
  • The convenience store model makes it difficult to upsell customers

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Price and selection are the biggest barriers facing convenience stores
            • Figure 1: Reasons for not visiting convenience stores, November 2018
          • Potential for foodservice sales in convenience stores is limited
            • Figure 2: Purchased or interested in purchasing from a convenience store, shopped vs did not shop, November 2018
          • The convenience store model makes it difficult to upsell customers
            • The opportunities
              • Most consumers shop at convenience stores
                • Figure 3: Convenience store usage, November 2018
              • People see convenience stores as a quick, easy option
                • Figure 4: Reasons for visiting convenience stores, November 2018
              • Younger consumers represent a shift in how convenience stores are used
                • Figure 5: Products purchased at convenience stores, by age, November 2018
              • What it means
              • The Market – What You Need to Know

                • Gas price trends can have an impact on convenience stores
                  • Road trips are on the rise
                    • Cigarette smoking is on a steady decline
                      • Gambling is beginning to shift online
                        • Suburbs are the fastest growing parts of the country
                        • Market Factors

                          • Gas price trends can have an impact on convenience stores
                            • Figure 6: Average retail prices for regular gasoline in Canada, 2015-18
                          • Road trips are on the rise
                            • Figure 7: Road trips within Canada, 2011-17
                          • Cigarette smoking is on a steady decline
                            • Figure 8: Prevalence of cigarette smokers in Canada, 1965-2015
                          • Gambling is beginning to shift online
                            • Suburbs are the fastest growing parts of the country
                            • Key Players – What You Need to Know

                              • Convenience stores are using branded partnerships to drive traffic
                                • Couche-Tard is taking over the convenience store landscape
                                  • Grocery stores are encroaching on the convenience store model
                                    • There is an arms race to make convenience stores even more convenient
                                    • What’s Working?

                                      • Convenience stores are using branded partnerships to drive traffic
                                      • Challenges

                                        • Couche-Tard is taking over the convenience store landscape
                                          • Grocery stores are encroaching on the convenience store model
                                          • What’s Next?

                                            • There is an arms race to make stores even more convenient
                                              • Figure 9: Introducing Amazon Go and the world’s most advanced shopping technology, December 2016
                                          • The Consumer – What You Need to Know

                                            • Convenience store usage
                                              • Reasons for visiting convenience stores
                                                • Barriers to shopping at convenience stores
                                                  • Purchase behaviour at convenience stores
                                                    • Position of convenience stores in the retail market
                                                      • Opportunity to sell food at convenience stores
                                                      • Convenience Store Usage

                                                        • Most consumers shop at convenience stores
                                                          • Figure 10: Convenience store usage, November 2018
                                                          • Figure 11: Convenience store usage, by gender, November 2018
                                                          • Figure 12: Convenience store usage, by age, November 2018
                                                          • Figure 13: Convenience store usage, by region, November 2018
                                                          • Figure 14: Convenience stores shopped at, by region, November 2018
                                                        • Life situation plays a considerable role in convenience store usage
                                                          • Figure 15: Convenience store usage, by kids at home, November 2018
                                                          • Figure 16: Convenience store usage, by living area, November 2018
                                                          • Figure 17: Convenience stores shopped at, by living area, November 2018
                                                      • Reasons for Visiting Convenience Stores

                                                        • Most convenience store consumers want to get in and out quickly
                                                          • Figure 18: Reasons for visiting convenience stores, November 2018
                                                        • Gas fill-ups are key traffic drivers for convenience stores
                                                          • Figure 19: Visit convenience stores after getting gas, by living area, November 2018
                                                          • Figure 20: Visit convenience stores after getting gas, by income, November 2018
                                                          • Figure 21: Visit convenience stores after getting gas, by gender and kids at home, November 2018
                                                          • Figure 22: Products purchased at convenience store, by reason for visit, November 2018
                                                        • Many consumers are walking to convenience stores
                                                          • Figure 23: Visit convenience stores within walking distance, by age, November 2018
                                                          • Figure 24: Visit convenience stores within walking distance, by living area, November 2018
                                                          • Figure 25: Visit convenience stores within walking distance, by income, November 2018
                                                        • Lack of other options drives some consumers to convenience stores
                                                          • Figure 26: Visit convenience stores when only store available, by age and gender, November 2018
                                                      • Barriers to Shopping at Convenience Stores

                                                        • Many consumers believe they can find better prices elsewhere
                                                          • Figure 27: Reasons for not visiting convenience stores, November 2018
                                                        • A lack of products is a barrier to shopping at convenience stores
                                                        • Purchase Behaviour at Convenience Stores

                                                          • Snacks and treats are the most commonly purchased products
                                                            • Figure 28: Products purchased at convenience store, November 2018
                                                            • Figure 29: Products purchased at convenience store, by age, November 2018
                                                            • Figure 30: Products purchased at convenience store, by region, November 2018
                                                            • Figure 31: Products purchased at convenience store, by kids in household, November 2018
                                                          • Lottery tickets are important to convenience stores, but are at risk
                                                            • Figure 32: Purchase lottery tickets at convenience store, by age, November 2018
                                                            • Figure 33: Purchase lottery tickets at convenience store, by region, November 2018
                                                          • Milk is the leading grocery-type purchase at convenience stores
                                                            • Figure 34: Purchase milk at convenience store, by region, November 2018
                                                            • Figure 35: Purchase milk at convenience store, by household income, November 2018
                                                            • Figure 36: Purchase milk at convenience store, by kids in household and gender, November 2018
                                                          • Foodservice purchases at convenience stores skew to young men
                                                            • Figure 37: Purchase ready-to-eat/made-to-order food at convenience store, by age and gender, November 2018
                                                            • Figure 38: Purchase ready-to-eat/made-to-order food at convenience store, Asian Canadians vs overall, November 2018
                                                            • Figure 39: Purchase ready-to-eat/made-to-order food at convenience store, by region, November 2018
                                                        • Position of Convenience Stores in the Retail Market

                                                          • More than half of consumers don’t browse at convenience stores
                                                            • Many consumers see convenience stores as a last option
                                                              • Figure 40: Only visit convenience stores when it’s the only option, by age, November 2018
                                                              • Figure 41: Only visit convenience stores when it’s the only option, by gender, November 2018
                                                              • Figure 42: Only visit convenience stores when it’s the only option, by living area, November 2018
                                                            • Grocery stores pose a growing threat to convenience stores
                                                              • Figure 43: Self-checkout at grocery stores makes paying as quick as c-stores, by age, November 2018
                                                              • Figure 44: Self-checkout at grocery stores makes paying as quick as c-stores, by kids at home, November 2018
                                                            • Lottery ticket and cigarette consumers are focused on those products
                                                            • Opportunity to Sell Food at Convenience Stores

                                                              • Fresh snacks are an opportunity to drive traffic and sales
                                                                • Figure 45: Purchased or interested in purchasing from a convenience store, shopped vs did not shop, November 2018
                                                                • Figure 46: Never purchased from convenience store but interested, shopped vs did not shop, November 2018
                                                                • Figure 47: Never purchased fresh snacks from convenience store but interested, by age and gender, November 2018
                                                              • Most food offerings would only resonate with current consumers
                                                              • Appendix – Data Sources and Abbreviations

                                                                • Data sources
                                                                  • Consumer survey data
                                                                    • Consumer qualitative research
                                                                      • Abbreviations and terms
                                                                        • Abbreviations
                                                                          • Terms

                                                                          About the report

                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                          • The Consumer

                                                                            What They Want. Why They Want It.

                                                                          • The Competitors

                                                                            Who’s Winning. How To Stay Ahead.

                                                                          • The Market

                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                          • The Innovations

                                                                            New Ideas. New Products. New Potential.

                                                                          • The Opportunities

                                                                            Where The White Space Is. How To Make It Yours.

                                                                          • The Trends

                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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