Convenience Stores - US - August 2012
Mintel’s proprietary research finds that overall usage of convenience stores is far-reaching, and frequency of visits is high. However, challenges exist for industry players to establish brand loyalty. A highly fragmented retail landscape and a potluck-style product mix contribute to the common consumer perception that convenience stores are “all pretty much the same.” This has provided the impetus for industry players to increasingly explore a broader range of product lines and services in an effort to create brand differentiation. Specifically, the emergence of fresh food platforms at convenience stores is a hot trend. As a result, the lines between retail and restaurant experiences are blurring and the scope of competition is broadening.
This report closely examines these themes as they relate to consumer usage, attitudes, and behavior toward convenience store usage, as well as the impact on overall market sales and in-store category performance.
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