Cookies and Cookie Bars - US - April 2012
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In 2011, the cookie/cookie bar category returned to positive territory in terms of sales growth, as total U.S. sales reached an estimated $6.4 billion. The 2.7% increase was a nice improvement from 2010, which saw sales drop by 0.7%.
Going forward, marketers will be challenged to build on the momentum created in 2011, and nothing can be taken for granted. Manufacturers and retailers respectively both face a variety of competition; the former against other products that can be substituted for cookies/cookie bars, and the latter against channels that carry cookies/cookie bars as a matter of course.
Mintel last produced the cookie/cookie bar report in 2010 when the country was reeling from the destructive forces of one of the worst recessions in history. In 2012, the economy continues to be stymied by high unemployment levels, as well as consumers who remain somewhat wary regarding their spending. In this report, Mintel takes a comprehensive look at the cookie/cookie bar market with an eye on the past and a look to the future, reporting on factors that have the potential to impact the cookie/cookie bar sector for years to come, providing insights on the following topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.