Cookies and Cookie Bars - US - March 2013
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"Consumers are paying more attention to their health due to a rising level of awareness regarding the poor nutritional state of our nation, most specifically among children. As consumers more actively engage with their need to eat healthy, the cookie market finds itself in a risky position; cookies, even so-called healthy cookies, are not exactly known to be a healthy part of consumers’ diet."
– John N. Frank, Category Manager, Food and Drink
Some questions answered in this report include:
U.S. sales of cookies and cookie bars represent a $7 billion market and sales are gaining momentum. This report provides an in-depth look at sales trends, product segmentation, distribution channels, leading companies and consumer behaviors. Readers of this report will gain an understanding of what factors are shaping the cookie and cookie bar market today along with insight into marketing strategies aimed at future opportunities. A sampling of questions raised and answered includes:
Cookie sales have increased steadily following the recession. What factors will play a role in future sales?
Standard cookies, led by household brands such as OREO, dominate the market and continue to show sales growth.
For the purposes of this report, Mintel divides the cookie/cookie bar market into the following four primary segments:
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