Cookies and Cookie Bars - US - November 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
With annual sales of more than $6 billion and some of the world’s biggest manufacturers, including Kraft and Kellogg’s as major players, the category has the potential to be at the forefront of how companies engage their target audiences through traditional and emerging media.
However the market is effectively stagnant, and declining in real terms. This is a mature market in which category players struggle to find new users and occasions, and part of the reason for lackluster sales is the growth of private label cookies, which have brought down unit prices.
The category is potentially caught in the crossfire of consumers’ desire to eat better and the government actively promoting healthier lifestyles. At this point, cookies and cookie bars are not drawing the same level of attention as fast food restaurants or carbonated beverages, but given the popularity of cookie and cookie bars with children, it is possible that this could change as health experts cast a wider net for foods they consider to be lacking in nutritional benefits.
This report provides an in-depth look at the cookie and cookie bar category by addressing the following topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.