Cookies and Crackers - Brazil - January 2013
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“The cookies category has high penetration among Brazilian consumers. According to the consumer research, 85% of Brazilians say they eat cookies or crackers.
Some consumer groups are having more specific strategies targeted at them in order to increase their consumption frequency and product diversification. Women are especially open to the cookies category and can enjoy products that are more in line with their lifestyle and preferences. More mature consumers (aged 45+), who have a relatively high consumption frequency, may be encouraged to diversify their consumption habits by being able to choose from different healthy products. For children, whose consumption normally depends on their parents’ choice, nutritious products with discreet advertising are the most advised ones.”
– Jean Manuel Alves da Silva, Senior Food Analyst
This report will focus on the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.