Cookies - US - July 2019
Covered in this report
For the purposes of this report, Mintel has divided the cookie market into the following segments:
- Cookies: packaged as individual or multipacks
- Cookie dough: refrigerated or frozen
- Cookie mixes
Excluded from the market size in this report are:
- Fresh cookies sold through in-store bakeries and foodservice venues
- Cookie-based candy bars (eg Twix)
"The cookie market trails behind some US snack categories. Year-over-year growth is slower than some of the savory leaders, but outpaces confectionery and frozen options, both of which struggle with a poor perception of health. Prepared cookies make up the lion’s share of sales (and growth) in the category, followed by cookie dough and cookie mixes. Cookie consumption is nearly universal, meaning future growth in the category will require increasing consumption frequency rather than growing consumers. Improving health positioning and diversifying formats can expand cookie occasions."
- Beth Bloom, Associate Director - Food & Drink
This Report looks at the following areas:
- Cookie sales growth is slow
- Snacking is popular, but snack categories need to be on guard
- Future growth will require expanding occasions
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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