Cooking Enthusiasts - Canada - December 2018
"It can be said that Canadians know their way around a kitchen given that virtually all Canadians (97%) claim to have at least a minimum of basic cooking skills. Although the activity is one that most enjoy, time constraints and logistical considerations lead half the population to see the task as a chore. Retailers may be able to counter this by honing in on the mental wellness benefits consumers associate with cooking, as well as promoting under-utilized tools such as meal kits. While family recipes will keep being passed on from generation to generation, there is a clear movement towards digital sources amongst Canadian cooks of all ages."
- Carol Wong-Li, Senior Analyst, Lifestyles and Leisure
This report will look at the following areas:
- The dinner struggle is real, particularly for parents with younger children
- Canadians may not be so keen to experiment in the kitchen
- Dads cook for fewer reasons, marketing efforts must hit the right notes
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