Cooking Enthusiasts - US - October 2012
“Cooking at home is an activity that many Americans have accepted as a part of their weekly routines. However, despite being interested in taking an experimental approach to cooking, most are likely to stick to what they know. The key to increasing overall enthusiasm for cooking is likely to lie in grocers’ and retailers’ ability to help consumers improve their cooking skills through exposure to a wider variety of cooking techniques and ethnic cuisines. They should also do more to increase the ease and appeal of cooking for one.”
– Gretchen Grabowski, Travel & Leisure Analyst
Some questions answered in this report include:
- Can grocers and retailers do more to increase consumers’ cooking skills?
- What can be done to make cooking more appealing to smaller households?
- How can cooks be encouraged to prepare a wider variety of cuisines?
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