Cooking in America - US - October 2019
"There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking space. However, this only makes up about half of adults, leaving a lot of room for brands to spark more enthusiasm. In today’s increasingly busy world, brands can encourage adults to cook more by helping them manage their time."
- Mike Gallinari, Travel & Leisure Analyst
This Report will cover the following areas:
- Cooking is popular, but somewhat infrequent
- Cooks want to spend less time cooking
- Getting ingredients is a process
- Online sources attract younger cooks
- Cooks aren’t all about cooking
- Health and money can de-emphasize time
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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