Cooking Sauces and Marinades - US - April 2011
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The U.S. cooking sauces and marinades market gained 20% during 2005-10 in total U.S. sales, reaching an estimated $3.7 billion. The market benefited from consumers’ return to the kitchen to save money during the recession, as well as from price increases during 2008-10. However, lower red meat and poultry sales and per capita consumption, as well as competition from prepared meals and processed meat, poultry and fish are a challenge for the market.
Nevertheless, three of the five segments posted gains during this study and Mintel expects them to continue growing. Innovative new products that make life easy for consumers while promoting attributes that they find important are pushing sales ahead.
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