Cooking Sauces and Pasta Sauces - UK - December 2019
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After a long period of declining sales, cooking sauces bounced back in 2019, with sales estimated to increase by 4.5% to £815 million. Strong demand for convenience as well as interest in world cuisines put cooking and pasta sauces in a good position to consolidate 2019’s return to growth.
Convenience is a major driver of usage of cooking sauces, but brands need their products to appeal beyond being an emergency meal solution to increase usage frequency. Convenience needs to be elevated through an emphasis on being a short cut for hard-to-make dishes, especially those from ethnic cuisines, and suggestions on adding extra ingredients to shop-bought sauces
“Cooking/pasta sauces are only used as an emergency meal solution by half of users, but need to appeal beyond this. To increase usage, brands need to emphasise being a short cut for sauces hard to make at home, offer more variety in ethnic sauces, and promote healthiness, naturalness and authenticity. The meat-free meal trend also represents an opportunity for cooking sauces.”
- Richard Caines, Senior Food & Drink Analyst
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