Cooking Sauces – Germany – 2019
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Among the main reasons for scratch cooking sauces are that scratch cooking makes a healthier sauce and there is more transparency in terms of knowing exactly what is in the sauce.
This is emphasised by the 53% of German consumers who agree that cooking from scratch allows them to control the content of dishes (eg amount of salt, fat). 72% of users of cooking/pasta sauces would like to see more healthy cooking and pasta sauce options, for example, including high vegetable content and good fats, while 53% of users are interested in more cooking/pasta sauces with all-natural ingredients. This highlights how cooking sauces need to improve their image on healthiness and naturalness to maximise sales
Elevating convenience and increasing appeal to scratch cooks is needed. Ethnic sauces, authenticity, naturalness and healthiness all warrant attention.
Heidi Lanschützer, Food & Drink Analyst, Germany
WHAT CONSUMERS WANT, AND WHY
LAUNCH ACTIVITY AND INNOVATION
MARKET SEGMENTATION, SIZE AND FORECAST
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