Cooking Sauces, Pasta Sauces and Stocks - Europe - November 2011
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Cooking sauces currently walk a tightrope between improving quality and improving convenience. They are still regarded by many with scepticism, with regards to their naturalness and freshness, and so added product quality should present a clear opportunity. Families are also key consumers and so healthy sauces should perform well. However, as household sizes reduce and the number of single person households increases, one portion packs might be more successful.
– James Manley, European Food and Drink Analyst
Cooking sauces are liked for their convenience, but viewed sceptically with regards to their freshness and naturalness. However, innovation remains high, and exciting new tastes compensate for poor credentials elsewhere. New ‘free-from’ lines can also win over health-aware consumers.
With pasta sauces having the largest presence, much depends on what happens in Italy, and discouraging results there bode poorly for Europe as a whole. Still, price rises – partly reflecting more expensive raw materials, but also more sophisticated lines – help value if not volume sales. Families are the key consumers. Sauces appeal to children, but can also add exotic tastes to jaded adult palates. However, with household size shrinking, products conceived for small households may be a good focus for growth.
Some key points from the report include:
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