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Description

Description

As has been the trend in the last few years, the fastest growing markets continue to be those in emerging economies, particularly in Asia. Vietnam, Malaysia and India are forecast to be the three fastest growing markets in volume terms in 2015, with many of the more established European and North American markets largely static or in slight decline.

However, though cooking sauce growth is highest in Asia, the majority of new product activity remains firmly in the more established European and/or North American markets. This suggests that the higher prices possible in Europe and North America still mean that fighting for share delivers greater return than developing an emerging market. However, it is likely in the next three to five years, as emerging markets continue to offer greater growth prospects; we will start to see a switch of focus for innovation activity to markets such as India and Malaysia for sauces and Africa for stocks.

The issue for cooking sauces, and indeed stocks, is that the consumer diet, particularly in western markets, is changing. For instance, according to Mintel’s Cooking and Pasta Sauces, Marinades - US, December 2015 report, when looking at the reasons consumers use less sauce, the main two factors are both related to a decline in pasta or meat consumption.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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