Cookware - US - August 2011
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This report builds on the analysis presented in Mintel’s Cookware, U.S.—September 2009, as well as a report of the same title in November 2007. For the purposes of this report, cookware is defined as including the following:
Also included are products used to bake or roast foods in the oven, such as:
Cookware may be made of metal, ceramic, glass, or composite material. However, while sales of glass, ceramic, and silicone bakeware are discussed in the report, sales of these are not included in market size figures.
Additionally, kitchen cutlery is also discussed as part of the cookware market. It includes:
Kitchen cutlery refers to knives that have a specific kitchen task, and therefore does not include table knives.
This report does not include products related to cookware, such as tableware, glassware, flatware, kitchen appliances, or gadgets.
Consumer survey data
For the purposes of this report, Mintel commissioned exclusive consumer research through Toluna USA to explore consumer use of/attitudes and behaviors toward cookware. Mintel was responsible for the survey design, data analysis, and reporting. Fieldwork was conducted in April and May 2011 among a sample of 2,000 adults aged 18+ with access to the internet.
Mintel selects survey respondents so that they are proportionally balanced to the entire U.S. adult population based on the key demographics of gender, age, household income, and region. Mintel also slightly oversamples, relative to the population, respondents that are Hispanic or black to ensure an adequate representation of these groups in Mintel’s survey results. Please note that Mintel’s exclusive surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in Mintel’s survey results.
While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (white, black, Asian, Native American, or other race) will overlap those that also are Hispanic, because Hispanics can be of any race.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.