Cookware - US - July 2014
“The cookware market has continued to grow modestly due to consumers’ continued need for cookware and bakeware to facilitate meal preparation tasks. Accelerated category growth can be achieved by focusing on the emotional benefits of cooking as well as positioning cookware ownership as a means to enhance one’s skill and confidence in the kitchen.”
- Gabriela Elani, Home & Personal Care Analyst
This report looks at the following issues:
- Support consumers in the kitchen
- Engage with Black and Hispanic consumers
- Help older consumers rediscover their enthusiasm for cooking
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