Cookware - US - September 2009
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Estimated at $3.0 billion in 2009, the cookware, bakeware and cutlery market has seen sales fall in 2008-2009. Plummeting housing sales and falling consumer confidence have led Americans to cut back on new kitchen products, especially high-end purchases. However, economizing Americans have also been increasing at-home cooking, which counters the downturn, and opened opportunities for suppliers and retailers to reach out to new consumers. This report examines overall sales data and trends for the market as a whole, for its four major retail segments and through major retail channels. It analyzes how the market has been shaped by the downturn, changes in consumer behavior, green trends, consumer concerns about the safety of non-stick cooking surfaces, the proliferation of celebrity chefs and broader demographic changes. It profiles major suppliers, focusing on overall branding strategies as well as new product introductions and innovations. It examines changes in the retail market, including analysis of how mass merchandisers, department stores and other retailers have been adjusting to the downturn. It provides insight into areas of future growth.
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