Cordials and Squashes - UK - September 2014
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- non-carbonated soft drinks
- September 2014
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“There is potential for energy drinks brands such as Red Bull or Monster to enter the super-concentrate market. These brands are likely to hold more resonance among young consumers than more family-oriented brands such as Robinsons.”
– Emma Clifford, Senior Food Analyst
This report covers the following issues:
The performance of the cordials and squashes market is influenced by the weather, as with many other soft drinks categories. Following the washout summer of 2012, the exceptionally hot, dry summer of 2013 saw the market value return to growth, albeit by just 1% year on year. However, value sales of cordials and squashes are expected to fall by 2% year on year to £724 million in 2014.
One of the key trends impacting the market in the last year has been the emergence of super-concentrates, with a handful of big-hitting brands now operating in this space. Pocket-sized and designed to be easy to use anytime and anywhere, these mine the on the go trend, which is evident in many areas of the food and drink industry.
While health concerns are nothing new, the sugar debate escalated in 2014 and put this issue firmly in the media spotlight. While this debate is damaging to standard squash, scepticism over the artificial sweeteners in low-sugar variants means these are not seen as a clear-cut healthier option. This has created sizeable demand for squashes made using natural sweeteners, with seven in 10 users expressing an interest in such products.
For the purposes of this report, Mintel has defined the market for squashes and cordials in the following two ways:
However, this report analyses squashes/cordials together, across the UK market, which is divided into two main channels:
Value figures are at RSP (Retail Sale Price), ie not that of wholesalers, and therefore include VAT.
Volume figures are in litres. Due to the arrival en masse of double-concentrate variants from 2008 onwards, and super-concentrated squash in 2013 and 2014, these figures can paint a confusingly negative picture of volumes. The switch to more concentrated variants has seen volume sales decline, while the higher dilution ratio of these allows the consumer to make a higher number of servings per bottle.
Juice drinks which are defined as ready to drink (RTD), including ones that carry the same brand names as cordial and squashes, eg Ribena, are excluded from the market size.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.