Cosmeceuticals - China - June 2019
Covered in this report
This report focuses on consumer experience and treatment of the following skin conditions (especially facial skin conditions):
- Acne and spots
- Allergic reactions
- Thin skin/couperose
- Other skin sensitivity
“With restrictive CFDA regulations, cosmeceutical brands are unable to benefit from directly positioning their products as cosmeceuticals, so finding alternative communication is an imperative and urgent task. Associated closely with cosmeceuticals, both skin barrier protection and skin problem solving are feasible positionings and are more important features in consumers’ minds than the ‘for sensitive skin’ claim, which is currently widely used but without much differentiation between competitors.”
– Vicky Zhou, Research Analyst
This report looks at the following areas:
- How can ‘cosmeceuticals’ position themselves?
- Testing before treating
- Value the power of authentication
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