Cough and Throat Remedies - US - May 2010
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- May 2010
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The US cough and throat remedy market is driven by a range of factors, including the seasonal severity of colds and flu; population growth among children, seniors, and women, particularly those with young children (who are all more susceptible to contracting colds and flu); and the recession, which has further spurred the trend for self-diagnosis and self-medicating. Rising rates of unemployment and uninsured, which also impact consumers’ use of OTC cough and throat remedies, are also considered. This report closely analyzes these factors, and provides in-depth examination of the following:
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