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Description

Description

Covered in this report

This report covers remedies that can be purchased OTC (overthe-counter) without a prescription to relieve symptoms of colds, flu,allergies, sore throat, coughs, and congestion.

  • Cold, flu, and sinus remedies including: tablets, capsules, liquids, powders, and hot drinks for treating cold/flu and/or nasal and chest congestion. Nasal remedies include nasal strips and aspirators
  • Cough/throat remedies including: cough/sore throat drops; cough syrups/sore throat liquid medicine
  • Allergy remedies including: tablets, capsules, liquids, powders, and nasal sprays

"The majority of adults have experienced some kind of cold, cough, flu, allergy, or related symptom in the past 12 months. Over-the-counter remedies are the most common method for treating these ailments. Yet, after achieving growth from 2013-17, category sales softened in 2018. Mintel’s forecast calls for a gain between 2018 and 2023 as a variety of treatment methods are adopted. Specifically, interest in natural, botanical/herbal, homeopathic, and free-from remedies could bolster sales growth moving forward."
- Andrea Wroble, Research Analyst

This Report looks at the following areas:

  • Sales growth stalls for OTC remedies
  • Concern for unwanted side effects of OTC medications
  • Shifts in population challenge the market

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • Figure 1: Ailments experienced in past 12 months, December 2018
        • The issues
          • Sales growth stalls for OTC remedies
            • Figure 2: Total US sales and fan chart forecast of cough, cold, flu, and allergy remedies, at current prices, 2013-23
          • Concern for unwanted side effects of OTC medications
            • Figure 3: Select attitudes toward recovery and remedies – Any agree/disagree (NET), December 2018
          • Shifts in population challenge the market
            • Figure 4: Population aged 18 or older, by age, 2013-23
          • The opportunities
            • Natural remedies alleviate safety concerns
              • Figure 5: Attitudes toward natural remedies – Any agree/disagree (NET), December 2018
            • Holistic health trends provide tailwind for natural/herbal remedies
              • Figure 6: Interest in natural and homeopathic product treatment – Any use or interest (net), December 2018
            • The tendency to push on
              • Figure 7: Cluster groups based on attitudes toward recovery and remedies, December 2018
            • What it means
            • The Market – What You Need to Know

              • After an accelerated growth period, sales stall
                • Cold/sinus remedies dominate market share
                  • Natural approach to recovery/remedies widely embraced
                    • Age and lifestage drive engagement
                      • Strong growth of Hispanic population continues
                      • Market Size and Forecast

                        • Market stagnates in 2018
                          • Figure 8: Total US sales and fan chart forecast of cough, cold, flu, and allergy remedies, at current prices, 2013-23
                          • Figure 9: Total US retail sales and forecast of cough, cold, flu, and allergy remedies, at current prices, 2013-23
                      • Market Breakdown

                        • Cold/sinus remedies dominate market share
                          • Figure 10: Share of total US retail sales of cough, cold, flu, and allergy remedies, by segment, 2018
                          • Figure 11: Total US retail sales of cough, cold, flu, and allergy remedies, by segment, at current prices, 2016 and 2018
                        • Other retailers overtake drug stores as leading retailer
                          • Figure 12: Total US retail sales of cough, cold, flu, and allergy remedies, by channel, at current prices, 2016 and 2018
                      • Market Perspective

                        • Approach to recovery/remedies reflects broad reach of naturalness
                            • Figure 13: Cluster groups based on attitudes toward recovery and remedies, December 2018
                          • Push on
                            • Figure 14: Profile of Push on, by select demographics, December 2018
                          • Stay home
                            • Figure 15: Profile of Stay home, by select demographics, December 2018
                          • Natural
                            • Figure 16: Profile of Natural, by select demographics, December 2018
                        • Market Factors

                          • Population growth favorable to market; age impacts engagement
                            • Figure 17: Population aged 18 or older, by age, 2013-23
                          • Family households important to market
                            • Figure 18: Family and non-family households, 2013-18
                          • Hispanics offer opportunity for category growth
                            • Figure 19: US Population, by Hispanic origin, 2013-23
                            • Figure 20: Attitudes toward recovery and remedies, by Hispanic origin, December 2018
                        • Key Players – What You Need to Know

                          • Private label leads sales of CCFA remedies
                            • Strategic marketing helps brands stand out in crowded market
                              • Market struggles: apathetic consumer, static product launch activity
                                • Moving toward naturalness, preventative health
                                • Company and Brand Sales

                                  • Mucinex and Delsym face headwinds
                                    • Zyrtec closing the gap on Claritin
                                      • Private label pushes forward with success in cold/sinus remedies
                                        • Sales of cough, cold, flu and allergy remedies by company
                                          • Figure 21: Multi-outlet sales of cough, cold, flu, and allergy remedies, by leading companies, rolling 52 weeks 2017 and 2018
                                      • What’s Working?

                                        • Marketing efforts make a difference in “congested” market
                                          • Theraflu delivers new products leveraging digital campaign
                                              • Figure 22: Multi-outlet sales of cold/sinus remedies for Theraflu, rolling 52 weeks 2017 and 2018
                                            • Zicam promotes differentiated brand position
                                              • Figure 23: Become a zifan for Zicam campaign, November 2018
                                              • Figure 24: Multi-outlet sales of cold/sinus remedies for Zicam, rolling 52 weeks 2017 and 2018
                                          • What’s Struggling?

                                            • Flat performance reflects consumer apathy
                                              • Figure 25: Multi-outlet sales of cough, cold, flu, and allergy remedies, by leading companies, rolling 52 weeks 2017 and 2018
                                            • Incremental decline in product launch activity mirrors sales performance
                                              • Figure 26: Cough, cold, flu, allergy product launches, by launch type, 2017-18
                                          • What’s Next?

                                            • Naturalness elevates health benefit of OTC remedies
                                              • Figure 27: Share of cough, cold, flu, allergy product launches, by top 3 leading claim categories, 2015-19
                                              • Figure 28: Share of cough, cold, flu, allergy product launches, by leading claims, 2015-19
                                            • Taking a cue from food and personal care: free-from claims
                                                • Figure 29: Cough, cold, flu, allergy free-from product launches, by launch type, 2017-18
                                              • Preventative care plays to quest for holistic health
                                              • The Consumer – What You Need to Know

                                                • Prevalence of cough, cold, flu, and allergies is common
                                                  • OTC remedies provide go-to solution for treatment
                                                    • Liquid, tablets, and hot beverages are preferred formats
                                                      • Adults take multi-pronged approach to treating ailments
                                                        • OTC meds have unwanted side effects, fuel interest in natural remedies
                                                          • Majority of adults skip the flu shot
                                                          • Ailments Experienced

                                                            • Most adults combat cold, cough, flu, allergy or related ailments
                                                              • Figure 30: Ailments experienced in past 12 months, December 2018
                                                            • Age influences likelihood of ailments experienced
                                                              • Figure 31: Ailments experienced in past 12 months, by age, December 2018
                                                            • Families are prime sufferers of cough, cold, and flu ailments
                                                              • Figure 32: Ailments experienced in past 12 months, by parental status and household size, December 2018
                                                            • The majority of adults experience 3+ ailments
                                                              • Figure 33: Repertoire of ailments experienced in past 12 months, December 2018
                                                          • Trial and Interest in Product Treatment

                                                            • OTC remedies are the go-to solution in treatment
                                                              • Figure 34: Trial and interest in product treatment, December 2018
                                                            • Younger adults drive interest in herbal and homeopathic options
                                                              • Figure 35: Any use or interest (net) in natural/herbal and homeopathic remedies, by age, December 2018
                                                          • Product Formats

                                                            • Liquid, tablets, and hot beverages are go-to product formats
                                                              • Figure 36: Product format preference, December 2018
                                                            • Men turn to liquids to get the job done
                                                              • Figure 37: Select product format preference, by gender, December 2018
                                                            • Hispanics rely on topical and natural formats
                                                              • Figure 38: Select product format preference, by Hispanic origin, December 2018
                                                          • Attitudes toward Medication

                                                            • Majority of sufferers take medication; some can’t take time to rest
                                                              • Figure 39: Attitudes toward medication, December 2018
                                                            • Under-45s more likely to cover up symptoms with medication
                                                              • Figure 40: Attitudes toward medication, by age and parental status, December 2018
                                                            • Attitudes toward medication vary by ailment
                                                              • Figure 41: Crosstab of attitudes toward medications by ailments experienced in past 12 months, December 2018
                                                          • Attitudes toward Recovery and Remedies

                                                            • Preference for rest and natural/home remedies
                                                              • Figure 42: Attitudes toward recovery and remedies, December 2018
                                                            • 18-44s and parents turn to natural remedies
                                                                • Figure 43: Select attitudes toward recovery and remedies, by age and parental status, December 2018
                                                              • Natural and home remedies preferred among Hispanics
                                                                • Figure 44: Attitudes toward recovery and remedies, by Hispanic origin, December 2018
                                                            • Attitudes and Deterrents toward Flu Shots

                                                              • Two in five adults get a flu shot every year
                                                                • Figure 45: Attitudes toward flu shots, December 2018
                                                              • Older adults more likely to get annual flu shot
                                                                • Figure 46: Attitudes toward flu shots, by age, December 2018
                                                              • Doctor’s office most popular location for flu shots
                                                                • Figure 47: Flu shot location, December 2018
                                                              • Seniors get their shots at doctor’s office
                                                                • Figure 48: Flu shot location, by age, December 2018
                                                              • Unwanted side effects and ineffectiveness deter flu shot use
                                                                • Figure 49: Deterrents for flu shot, December 2018
                                                            • Appendix – Data Sources and Abbreviations

                                                              • Data sources
                                                                • Sales data
                                                                  • Fan chart forecast
                                                                    • Consumer survey data
                                                                      • Abbreviations and terms
                                                                        • Abbreviations
                                                                          • Terms
                                                                          • Appendix – The Market

                                                                              • Figure 50: Total US retail sales and forecast of cough, cold, flu, and allergy remedies, at inflation-adjusted prices, 2013-23
                                                                              • Figure 51: Total US retail sales and forecast of cough, cold, flu, and allergy remedies, by segment, at current prices, 2013-23
                                                                          • Appendix – Key Players

                                                                              • Figure 52: Multi-outlet sales of cold/sinus remedies, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                              • Figure 53: Multi-outlet sales of allergy remedies, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                              • Figure 54: Multi-outlet sales of cough/throat remedies, by leading companies and brands, rolling 52 weeks 2017 and 2018

                                                                          About the report

                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                          • The Consumer

                                                                            What They Want. Why They Want It.

                                                                          • The Competitors

                                                                            Who’s Winning. How To Stay Ahead.

                                                                          • The Market

                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                          • The Innovations

                                                                            New Ideas. New Products. New Potential.

                                                                          • The Opportunities

                                                                            Where The White Space Is. How To Make It Yours.

                                                                          • The Trends

                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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