Crackers - US - March 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Growth in the cracker market has slowed substantially since 2008, suffering from a fragile demand that is unlikely to endure any significant price increases. As the economy continues a slow, uncertain recovery, brands are under pressure to differentiate and fight off pricing pressure from private label. Marketers have turned to repackaging and healthy positioning as a source of premium, but efforts have yet to jump start sales.
In this exclusive report, Mintel reviews the trends and products that are driving sales growth and explores consumer attitudes that drive cracker consumption.
Analysis and insights offered include:
Insights are supported by exclusive Mintel consumer research, which delves into topics such as:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.