Crackers - US - March 2016
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The crackers category reached $7.7 billion in 2015, representing growth of 17% from 2010-15. Consumer interest in snacking, and perceptions of crackers as a healthier snack than other salty snacks helps boost category sales. However, in recent years sales have slowed, reflective of strong competition from other food categories both within and outside of salty snacks. Future growth will rely on manufacturers’ ability to innovate with alternative product ingredients, such as nuts, vegetables and grains, and unique flavor profiles in which consumers have shown interest.
This report looks at the following areas:
For the purposes of this Report, Mintel has divided the cracker category into four segments:
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.