Credit and Debit Cards - US - July 2012
Debit cards remain the most popular plastic payment type among American consumers, with a 52.5%-to-47.5% edge over credit cards in purchase volume in 2011, up from 2010. Bank efforts to encourage consumers to use credit cards, which are more profitable, and to discourage the use of debit have had little effect on consumer behavior, at least until in late 2011. While credit card profitability has jumped sharply due to a drop in bad loans, banks remain challenged by weak revenue growth, largely due to consumers’ reluctance or inability to borrow on their cards.
This study is a comprehensive look at the U.S. debit and credit card markets, with a particular spotlight on the competitive landscape, consumer behaviors and attitudes, the regulatory and legislative environment, profitability drivers and marketing strategies.
What you need to know:
- How have debit cards managed to increase their market share in the past year despite banks’ efforts to encourage more credit card usage?
- What are the primary factors driving profitability in the industry, and what does the future hold?
- What are the current trends in credit quality?
- Who are the top issuers in the business, and how has that changed recently?
- How satisfied are consumers with their credit and debit cards and the banks that offer them?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.