Credit and Debit Cards - US - July 2012
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Debit cards remain the most popular plastic payment type among American consumers, with a 52.5%-to-47.5% edge over credit cards in purchase volume in 2011, up from 2010. Bank efforts to encourage consumers to use credit cards, which are more profitable, and to discourage the use of debit have had little effect on consumer behavior, at least until in late 2011. While credit card profitability has jumped sharply due to a drop in bad loans, banks remain challenged by weak revenue growth, largely due to consumers’ reluctance or inability to borrow on their cards.
This study is a comprehensive look at the U.S. debit and credit card markets, with a particular spotlight on the competitive landscape, consumer behaviors and attitudes, the regulatory and legislative environment, profitability drivers and marketing strategies.
What you need to know:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.