Credit Card Rewards - US - August 2019
Covered in this report
This report examines consumer attitudes and behaviors concerning credit card rewards, and includes information about:
- How many cards consumers use
- What might motivate consumers to apply for a card
- How consumers accrue and redeem credit card rewards
"The credit card industry is a well-established one, and a handful of top players dominate the industry – in terms of both market share and assets. The majority of consumers already own a credit card, and most who use them frequently own several. As a result, competition for new customers is fierce, and is driven in large part by new young consumers. Rewards provide both the allure and differentiation in a consumer’s choice of card, but issuers must also combat a lack of motivation to apply as well as a reticence to take on more debt."
- Chris Shadle, Financial Services Analyst
This report looks at the following areas:
- In a saturated market, consumers are polarized
- Simplicity is key, cash back is favored
- Indicators point to potential troubles ahead
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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