Credit Products - Ireland - August 2013
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“Having peaked in 2008, the value of credit card transactions in Ireland has declined every year since. In 2012, the total value of transactions was precisely 25% down on the level seen in 2008. Although this is partly due to dramatically reduced consumer spending, there has been a noticeable shift away from credit cards towards debit cards – and this may indicate a shift in Irish consumers' attitudes towards credit, borrowing and debt.”
Brian O’Connor, Production Manager
Some questions answered in this report include:
What is the total size of the credit card market in Ireland? – What is the total value of credit card transactions in NI and RoI? Has this been affected by the economic downturn? What shape will the market take moving forward?
What type of credit products do Irish consumers own in 2013? – What credit products do Irish consumers own? Within this, what are Irish consumers' preferred credit products?
What types of behaviour do Irish consumers display when using credit products and facilities? – How do Irish consumers use credit and borrowing facilities? How has restricted access to credit changed how consumers use credit products?
How have attitudes towards debt changed between 2008 and 2013? – What are the prevailing or most common opinions among Irish consumers when it comes to debt? Are consumers less enthusiastic about borrowing money in 2013?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.