Credit Unions - US - May 2011
This report builds on several previous Mintel studies, including Online Banks—U.S., February 2011; Online and Mobile Banking—U.S., November 2010; Retail Banking—U.S., October 2010; Deposit Accounts—U.S., July 2010; and U.S. and Canadian Credit Unions—U.S., May 2007. This report examines the trends and opportunities within the U.S. credit union industry. It also provides an overview of how credit unions and their products are being received by the U.S. consumer, and makes suggestions about how those consumers will look at those products in the future.
The following terms are also used in the report:
Apps Applications that can be downloaded and installed on cell phones.
Cloud Computing A system of internet-based applications and file storage, in which these applications are stored in the web "cloud" (rather than locally), where clients can access them from anywhere.
E-bill Short for electronic billing, enables billers to create and distribute digital bills to their customers instead of printing and mailing out paper bills, saving on paper and postage costs.
Electronic wallet Also known as an e-wallet or digital wallet, a service that allows internet users to store and use online shopping information to make electronic commerce transactions quickly and securely.
Mobile Banking Conducting banking activities using a mobile device such as a cell phone. This can be done by 1) sending the bank a text message, 2) using the bank’s mobile website, 3) using the banking phone app, or 4) any of the above.
Mobile Payments Using a mobile phone to pay for goods and services in lieu of a credit card.
Short Messages Service (SMS) or text messaging Electronic text messages on a wireless network, used primarily on phones and pagers; also known as "Sims."
Smartphones Phones with robust operating systems that allow for PC-like capabilities. One of the main features of these robust operating systems is the ability to add applications to the phone, whereas on regular phones the user can only use factory-installed applications.
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