Crisps, Nuts and Corn Snacks - Ireland - January 2014
“With links between diet and health becoming increasingly prominent, Irish crisp and snack brands should look to engage in NPD to produce a range of ‘better for you’ snacks, particularly using non-potato sources such as grains and production methods such as baked and high temperature and pressure (popped chips). Experimenting with flavour and clearly communicating health credentials on packaging and advertising material is likely to appeal to the health-conscious, diet and children’s markets.”
– Sophie Dorbie, Research Analyst
Some questions answered in this report include:
- What types of crisps/snacks are Irish consumers choosing to snack on?
- Do Irish consumers value provenance when choosing crisps?
- What opportunities are there for crisp and snack brands to engage in flavour innovation for the Irish market?
- Are consumers being driven by health or indulgence when choosing savoury snacks?
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