Crisps, Nuts and Corn Snacks - Ireland - January 2014
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“With links between diet and health becoming increasingly prominent, Irish crisp and snack brands should look to engage in NPD to produce a range of ‘better for you’ snacks, particularly using non-potato sources such as grains and production methods such as baked and high temperature and pressure (popped chips). Experimenting with flavour and clearly communicating health credentials on packaging and advertising material is likely to appeal to the health-conscious, diet and children’s markets.”
– Sophie Dorbie, Research Analyst
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.