Crisps, Savoury Snacks and Nuts - UK - January 2015
“Strong consumer interest in new concepts such as savoury-flavoured cereals and meat-flavoured nuts should add interest to the savoury snacks market, whilst vegetable crisps would benefit from a more mainstream operator entering the market.”
– Richard Ford, Senior Food and Drink Analyst
This report looks at the following areas:
- Baked snacks operators should explore new areas to reverse sales declines
- Gap in the market for a mainstream vegetable crisp brand
- Usage of nuts lags behind that of crisps
The crisps, nuts and savoury snacks market grew between 2013 and 2014. This was driven by trading up to premium products as well as inflation, albeit this was at lower levels than those seen in previous years. Volumes rose by a modest 1%, reflecting the maturity of the market as well as health concerns and some switching from crisps to popcorn.
Whilst consumer concerns over the relatively high salt and fat content of some products is a challenge facing operators, there is cause for optimism, not least because adspend is at healthy levels. Operators continue to develop ‘better-for-you’ snacks such as those high in protein or lower in salt, as they look to combat health concerns. Meanwhile, products such as popcorn and meat snacks are helping to support the market.
Research for this report highlights a wealth of NPD (New Product Development) offering new opportunities to operators. For example, over half of those who eat any savoury snacks are interested in trying crispy cheese discs made from 100% cheese. Nuts with a meat flavour and savoury-flavoured cereal also garnered significant levels of interest.
In crisps, sweet potato came out on top of the list of selected alternative ingredients to standard potatoes, boding well for the numerous sweet potato crisp launches seen in 2014.
Research for this report has identified a number of new and niche savoury snacking areas which garner interest amongst consumers. For example, two in five of those who eat crisps/crisp-style snacks are interested in sweet potatoes as an alternative ingredient to standard potato in crisps.
Meanwhile, half of those who eat savoury snacks would be interested in trying crispy discs of baked cheese whilst one in three would welcome nuts with a meat flavour and one in four are interested in trying savoury-flavoured cereals.
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